Résultats Éditeur "Penguin Audio" dans Développement commercial et entrepreneuriat

Superbosses explained how industry legends like football Coach Bill Walsh, television executive Lorne Michaels, restaurateur Alice Waters, and fashion pioneer Ralph Lauren find, nurture, and lead employees. Now, The Superbosses Playbook shows listeners how to apply the tactics of these "superbosses" in their own organizations.

Write a killer CV and land your dream job. It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed - chairman of REED, Britain’s largest recruitment company - offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd.

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition...and then outsmart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently.

Perfect Positive Thinking is essential reading for anyone who wants to feel optimistic and enthusiastic. Written by a professional life coach, with years of experience in the field, it gives practical advice on how to overcome negative feelings, explains how to deal with problems like anxiety and self-doubt, and provides helpful tips on how to gain energy, motivation and a sense of purpose.

Greg Whyte learnt from an early age that the biggest obstacle in life was people telling him, "No, you can't". But we all have the ability to achieve what others may say is impossible. Don't listen to them. Success is not a chance event. With proper planning, preparation, and vision, Professor Whyte has the knowledge and methods that can turn the ordinary into the extraordinary, mortals into elite athletes, to deliver not dream.

In The Simple Art of Greatness, Mullen explains how managers who are willing to re-think their approach to power and control can transform their company into a vital, enthusiastic, more productive place to work. Using ideas adapted from his favorite philosopher Aristotle, Mullen outlines the management principles that have helped him build one of the country's most respected advertising agencies.

How to Be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distils 20 years' experience training executives at all levels from leading companies around the world into a range of smartly illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive.

A powerful guide to successful, transformative entrepreneurship for the under-represented from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker. At a time when half of Black households in the UK live in persistent poverty—over twice as many as their white counterparts—We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way? In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life.