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NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Who was Muhammad? What do we know historically, and does that differ from how he is seen by his followers and venerated today? Memories of Muhammad presents Muhammad as a lens through which to view both the genesis of Islamic religion and the grand sweep of Islamic history - right up to the hot button issues of the day, such as the spread of Islam, holy wars, the status of women, the significance of Jerusalem, and current tensions with Jews, Hindus, and Christians.

In Ungifted, cognitive psychologist Scott Barry Kaufman - who was relegated to special education as a child - sets out to show that the way we interpret traditional metrics of intelligence is misguided. Kaufman explores the latest research in genetics and neuroscience, as well as evolutionary, developmental, social, positive, and cognitive psychology, to challenge the conventional wisdom about the childhood predictors of adult success. He reveals that there are many paths to greatness, and argues for a more holistic approach to achievement that takes into account each young person’s personal goals, individual psychology, and developmental trajectory.

In Take Control of Your Anxiety--an easy-to-read self-help book for the layperson--Drs. Cortman, Shinitzky, and O'Connor present the current understanding of anxiety: its genesis in the brain, its functions and contributions to human survival and growth, and its progression to pathology. Each of the five major anxiety disorders is featured in a chapter that explores its etiology, practical steps, and exercises for successful resolution and real-life case studies of patients who have overcome the disorder.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. It also explores topics that listeners will relate to, but often misunderstand, such as "opposites attract", "people use only 10% of their brains", and "handwriting reveals your personality", and provides a "mythbusting kit" for evaluating folk psychology claims in everyday life.

This entertaining examination of everyday science from the fanciful to the factual covers topics ranging from pesticides and environmental estrogens to lipsticks and garlic. Readers are alerted to the shenanigans of quacks and are offered glimpses into the fascinating history of science. The science of aphrodisiacs, DDT, bottled waters, vitamins, barbiturates, plastic wraps, and smoked meat is investigated. Worries about acrylamide, preservatives, and waxed fruits are put into perspective, and the mysteries of bulletproof vests, weight-loss diets, green-haired Swedes, laughing gas, and "mad honey" are unraveled.

Too many investment advisors have taken the path of least resistance, not aware of the risk in systematically withdrawing from what, at times, will be a declining portfolio. Investors seeking to accumulate money for their future needs and investors needing to withdraw money now for a present need both have one thing in common: dividend growth investing represents a powerful weapon in the achievement of their objectives.

As a longtime financial writer and nationally acclaimed investment advisor, Alexander Green understands the importance of money. But in this insightful and inspiring new audiobook, he looks beyond traditional measures of wealth to explore how a rich life is one of significance, not just financial success. As Green observes, money creates wealth, but so do character, conscience, attitude, and wisdom.

An industry-specific guide to the applications of advanced analytics and AI to the banking industry.

Reviled as a fascist by his great rival Ben-Gurion, venerated by Israel’s underclass, the first Israeli to win the Nobel Peace Prize, a proud Jew but not a conventionally religious one, Menachem Begin was both complex and controversial. Born in Poland in 1913, Begin was a youthful admirer of the Revisionist Zionist Ze’ev Jabotinsky and soon became a leader within Jabotinsky’s Betar movement.

Thomas Paine published Common Sense in 1776, a time when America was a hotbed of revolution. The pamphlet, which called for America's political freedom, sold more than 150,000 copies in three months. Paine not only spurred his fellow Americans to action but soon came to symbolize the spirit of the Revolution itself. His persuasive pieces, written so elegantly, spoke to the hearts and minds of all those fighting for freedom from England.

Investing and trading in gold and silver is always a sound idea - and that goes double in a time of unusual market fluctuation. As people look for safe places to diversify their investment risk, you'll likely see the value of your investment go up where other stocks are vulnerable. Gold and silver saw increases in value of 16% and 15% respectively in 2019 - putting them among the top 10 most desirable commodities out there - and are projected to experience even more of a bear market as the dollar wobbles in an uncertain post-COVID world.

Stoicism is two things: a long past philosophical school of ancient Greece and Rome, and an enduring philosophical movement that still inspires people in the twenty-first century to rethink and reorganize their lives in order to achieve personal satisfaction. What is the connection between them? This Very Short Introduction provides an introductory account of Stoic philosophy, and tells the story of how ancient Stoicism survived and evolved into the movement we see today.

Whether people want more government or less, everyone wants an efficient government. Traditional thinking is that this requires a government to be run more like a business. But a government is not a business, and this approach merely replaces old problems with new ones. In their six-year, five-country study of 77 government organizations—ranging from small departments to entire states—Alan Robinson and Dean Schroeder found that the predominant private-sector approaches to improvement don’t work well in the public sector.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.

Leaders are expected to be strong, dynamic, intelligent, and level-headed. As a leader, you may feel compelled to embody a "superhuman" standard or make personal sacrifices in order to get a project done well and on time. You might ignore the warning signs of mental health issues such as sleeplessness and fatigue. And, to make matters worse, you may rely on unhealthy behaviors such as consuming alcohol to deal with the overwhelming stress of daily life.

In Once Upon an Algorithm, Martin Erwig explains computation as something that takes place beyond electronic computers, and computer science as the study of systematic problem solving. Erwig points out that many daily activities involve problem solving. Getting up in the morning, for example: You get up, take a shower, get dressed, eat breakfast. This simple daily routine solves a recurring problem through a series of well-defined steps. In computer science, such a routine is called an algorithm.

In this new audiobook, How to Use Your Power: 20 Practical Lessons for Creating a Balanced Life, spiritual philosopher Ernest Holmes offers 20 "how to" lessons addressing such pertinent issues as how to have a happy family life, how to pray, how to deal with an addiction, how to have successful relationships and greater prosperity, and more. This powerful manual can be picked up and used when faced with a specific challenge, or when you simply want to understand "how to" deal with your life in a new way.