Showing results by author "Matt Ball" in All Categories

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more" and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously.

Not every activist starts out with the goal of changing the world. Some have their life shaped by chance, quirks of timing, and strange coincidences. And an unwillingness - or simple inability - to fully ignore the horrors perpetrated on animals today. Since Matt Ball learned of factory farms well over a quarter century ago, his journey has been anything but linear. Instead, his evolution has been fraught with denial, regression, conflicts, and failures. Matt’s evolution shows that not every activist is a confident extrovert with all the answers.