Showing results by author "Matt Johnson PhD" in All Categories
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Written by: Matt Johnson, Tessa G. Misiaszek PhD
- Narrated by: Stephanie Cannon
- Length: 6 hrs and 9 mins
- Unabridged
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How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Narrated by: Stephanie Cannon
- Length: 6 hrs and 9 mins
- Release date: 2022-10-25
- Language: English
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Price: $25.24 or 1 Credit
Sale price: $25.24 or 1 Credit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Written by: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 2020-05-19
- Language: English
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Price: $20.15 or 1 Credit
Sale price: $20.15 or 1 Credit
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