Showing results by narrator "Martina Lauchengco" in All Categories
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Loved
- How to Rethink Marketing for Tech Products
- Written by: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall3.5 out of 5 stars 3
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Performance4 out of 5 stars 2
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Story4 out of 5 stars 2
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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4 out of 5 stars
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Great book - but no templates?
- By Tom on 2022-07-20
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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Release date: 2022-04-12
- Language: English
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Price: $22.26 or 1 Credit
Sale price: $22.26 or 1 Credit
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