Creative Marketing
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Auteur(s): Robert W. Bly
- Narrateur(s): Barry Abrams
- Durée: 14 h et 3 min
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Good book but a big part it is useless
- Écrit par Axile le 2021-09-05
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrateur(s): Barry Abrams
- Durée: 14 h et 3 min
- Date de publication: 2020-09-29
- Langue: Anglais
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Creative Marketing
- How to Sell More, Get High Prices, and Develop Your Business to Success
- Auteur(s): Dr. Yaniv Zaid
- Narrateur(s): Rob Dricks
- Durée: 3 h et 14 min
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This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.
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Creative Marketing
- How to Sell More, Get High Prices, and Develop Your Business to Success
- Narrateur(s): Rob Dricks
- Durée: 3 h et 14 min
- Date de publication: 2022-07-05
- Langue: Anglais
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This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Auteur(s): Brian Solis
- Narrateur(s): Brian Solis
- Durée: 5 h et 45 min
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Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Narrateur(s): Brian Solis
- Durée: 5 h et 45 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Your Story, Well Told!
- Creative Strategies to Develop and Perform Stories that Wow an Audience
- Auteur(s): Corey Rosen
- Narrateur(s): Joe Hempel
- Durée: 5 h et 19 min
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Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.
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Your Story, Well Told!
- Creative Strategies to Develop and Perform Stories that Wow an Audience
- Narrateur(s): Joe Hempel
- Durée: 5 h et 19 min
- Date de publication: 2021-04-13
- Langue: Anglais
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Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Practical Agency
- No BS Tactics to Simplify & Scale Any Creative Agency to 7-Figures
- Auteur(s): Robert Patin, Darren Ward
- Narrateur(s): Robert Patin, Darren Ward
- Durée: 3 h et 24 min
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This audiobook is the second half of a journey you already began. As most creative agency owners soon find, no matter how great your skill is, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side, and build practical agency systems to simplify and scale your business. You have to step outside of your creative side and build practical agency systems to simplify and scale your business. This audiobook was recorded as a guidebook to help creative agency owners.
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The Practical Agency
- No BS Tactics to Simplify & Scale Any Creative Agency to 7-Figures
- Narrateur(s): Robert Patin, Darren Ward
- Durée: 3 h et 24 min
- Date de publication: 2022-11-10
- Langue: Anglais
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This audiobook is the second half of a journey you already began. As most creative agency owners soon find, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side and build practical agency systems to simplify and scale your business....
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Prix courant: 18,74$ ou 1 crédit
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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Prix courant: 18,74$ ou 1 crédit
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Content Writing Step-by-Step
- Learn How to Write Content That Converts and Become a Successful Entertainer of Online Audiences
- Auteur(s): Joseph Robinson
- Narrateur(s): Tom Hess
- Durée: 3 h et 14 min
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Content is the main component of anyone’s blog or website. People use search engines to look for answers to their questions or problems. You can help create engaging content for your readers that’s also entertaining and helpful at the same time. This can help build your authority and your website at the same time.
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Content Writing Step-by-Step
- Learn How to Write Content That Converts and Become a Successful Entertainer of Online Audiences
- Narrateur(s): Tom Hess
- Durée: 3 h et 14 min
- Date de publication: 2020-04-21
- Langue: Anglais
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Content is the main component of anyone’s blog or website. People use search engines to look for answers to their questions or problems. You can help create engaging content for your readers that’s also entertaining and helpful at the same time....
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Prix courant: 18,74$ ou 1 crédit
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- Auteur(s): Andrew Carlson
- Narrateur(s): Matthew Spaur
- Durée: 3 h et 20 min
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- Narrateur(s): Matthew Spaur
- Durée: 3 h et 20 min
- Date de publication: 2023-04-19
- Langue: Anglais
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership....
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Prix courant: 18,74$ ou 1 crédit
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Auteur(s): Dave Trott
- Narrateur(s): Isaac Mellad Pemberton
- Durée: 3 h et 44 min
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Narrateur(s): Isaac Mellad Pemberton
- Durée: 3 h et 44 min
- Date de publication: 2019-06-14
- Langue: Anglais
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can....
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Prix courant: 18,74$ ou 1 crédit
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Creative Conspiracy
- The New Rules of Breakthrough Collaboration
- Auteur(s): Leigh Thompson
- Narrateur(s): Karen Saltus
- Durée: 6 h et 45 min
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Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.
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Creative Conspiracy
- The New Rules of Breakthrough Collaboration
- Narrateur(s): Karen Saltus
- Durée: 6 h et 45 min
- Date de publication: 2014-02-18
- Langue: Anglais
- Think of your to-do list at work. Chances are the most important tasks require you to work with others....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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LINGO
- Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
- Auteur(s): Jeffrey Shaw
- Narrateur(s): Jeffrey Shaw
- Durée: 7 h et 31 min
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The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their lingo. In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.
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Lingo
- Écrit par Debbie Armstrong le 2020-05-04
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LINGO
- Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
- Narrateur(s): Jeffrey Shaw
- Durée: 7 h et 31 min
- Date de publication: 2019-02-22
- Langue: Anglais
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The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The 7 Secrets of Creative Radio Advertising
- Auteur(s): Tony Hertz
- Narrateur(s): Tony Hertz
- Durée: 2 h et 33 min
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Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.
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Nicely Done
- Écrit par Shamon Kureshi le 2019-06-05
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The 7 Secrets of Creative Radio Advertising
- Narrateur(s): Tony Hertz
- Durée: 2 h et 33 min
- Date de publication: 2017-10-26
- Langue: Anglais
- Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories....
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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The Soul of the Deal
- Creative Frameworks for Buying, Selling, and Investing in Any Business
- Auteur(s): Marc H. Morgenstern
- Narrateur(s): Peter Berkrot
- Durée: 7 h et 53 min
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The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals.
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The Soul of the Deal
- Creative Frameworks for Buying, Selling, and Investing in Any Business
- Narrateur(s): Peter Berkrot
- Durée: 7 h et 53 min
- Date de publication: 2022-11-01
- Langue: Anglais
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The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs....
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Prix courant: 43,86$ ou 1 crédit
Prix réduit: 43,86$ ou 1 crédit
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The Pop-Up Pitch
- The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life
- Auteur(s): Dan Roam
- Narrateur(s): Eric Pollins
- Durée: 4 h et 14 min
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The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling - simple pictures, clear words, and powerful emotions - that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm.
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The Pop-Up Pitch
- The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life
- Narrateur(s): Eric Pollins
- Durée: 4 h et 14 min
- Date de publication: 2021-11-09
- Langue: Anglais
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The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling that together motivate audiences to pay attention, learn something new, and make effective decisions....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Creative Writing: From Think to Ink
- Learn How to Unleash Your Creative Self and Discover Why You Don't Need 1000 Writing Prompts to Blast Away Your Writer's Block and Improve Your Writing Skills
- Auteur(s): Simeon Lindstrom
- Narrateur(s): Craig Beck
- Durée: 1 h et 57 min
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At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.
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Nothing about stimulating creativity
- Écrit par ATMQ le 2018-12-27
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Creative Writing: From Think to Ink
- Learn How to Unleash Your Creative Self and Discover Why You Don't Need 1000 Writing Prompts to Blast Away Your Writer's Block and Improve Your Writing Skills
- Narrateur(s): Craig Beck
- Durée: 1 h et 57 min
- Date de publication: 2016-10-13
- Langue: Anglais
- Plenty of writing advice out there is focused on the nuts and bolts of writing. How to do it, when, how to market it and where, etc. But this is not that sort of book....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Your Music and People
- Creative and Considerate Fame
- Auteur(s): Derek Sivers
- Narrateur(s): Derek Sivers, Naina Kader
- Durée: 2 h et 32 min
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Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.
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Your Music and People
- Creative and Considerate Fame
- Narrateur(s): Derek Sivers, Naina Kader
- Durée: 2 h et 32 min
- Date de publication: 2022-05-27
- Langue: Anglais
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Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions....
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Prix courant: 5,05$ ou 1 crédit
Prix réduit: 5,05$ ou 1 crédit
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Auteur(s): Jaime Cabrera
- Narrateur(s): Michael Mola
- Durée: 2 h et 13 min
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What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Narrateur(s): Michael Mola
- Durée: 2 h et 13 min
- Date de publication: 2023-04-20
- Langue: Anglais
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What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Auteur(s): Jerry Bader
- Narrateur(s): Cynthia Stone
- Durée: 56 min
- Version intégrale
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Au global
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Performance
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Histoire
What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.
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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Narrateur(s): Cynthia Stone
- Durée: 56 min
- Date de publication: 2018-12-24
- Langue: Anglais
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What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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