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This Is Marketing

You Can't Be Seen Until You Learn to See

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This Is Marketing

Written by: Seth Godin
Narrated by: Seth Godin
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About this listen

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.
Consumer Behaviour & Market Research Management & Leadership Marketing Marketing & Sales Personal Success Career Business Inspiring Management Leadership Advertising Marketing Psychology Self Marketing

What the critics say

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." —The Financial Times
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Great insights to the new landscape of internet marketing, really helped us re focus our marketing approach.

Best book so far this year

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The Author gives some great and powerful insight along with great instructions to do well and to serve your customer base. He also chastises charlatans and fakes! That's what's up!

Great Insights

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Very enjoyable read/listen. Extremely practical and very easy to follow. I highly recommend this book.

One of the most thorough and inspiring marketing books I have read

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I’ve read a good few marketing books (22 immutable laws of marketing is my fav) and this one added to my tool belt some real points about focusing on your niche audience. Very important.

Good up to date powerful reminders

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Enjoyed the book very much. Always good to hear it from someone else as well as bring thoughts back to the forefront.

Somewhat obvious book but well done.

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