Global Englishes

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

NEW YORK TIMES BESTSELLER * MORE THAN ONE MILLION COPIES SOLD “A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to...

From ancient empires to modern megacorporations, Global Wealth, Local Impact reveals how the unseen machinery of global value chains drives wealth, power, and influence - and why mastering them is today's ultimate leadership advantage.

An energizing case for hope about the climate comes from Rebecca Solnit, called “the voice of the resistance” by the New York Times, and climate activist Thelma Young Lutunatabua, along with a chorus of voices calling on us to rise to the moment. Not Too Late is the book for anyone who is despondent, defeatist, or unsure about climate change and seeking answers. As the contributors to this volume make clear, the future will be decided by whether we act in the present—and we must act to counter institutional inertia, fossil fuel interests, and political obduracy. T

This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store. Almost ten years ago...

In this era of government gridlock, economic and ecological devastation, and seemingly intractable global violence, our future is ever more ripe for - and in need of - fresh, creative reimagining. With her clear-eyed, inspiring, and sweeping vision of a possible global renaissance in the new millennium, Barbara Marx Hubbard shows us that our current crises are not the precursors of an apocalypse, but the natural birth pains of an awakened, universal humanity.  

According to even the most conservative estimates, China will overtake the United States as the world's largest economy by 2027 and will ascend to the position of world economic leader by 2050. But the full repercussions of China's ascendancy-for itself and the rest of the globe-have been surprisingly little explained or understood.

For 200 years, the grand project of liberal internationalism has been to build a world order that is open, loosely rules-based, and oriented toward progressive ideas. Today this project is in crisis, threatened from the outside by illiberal challengers and from the inside by nationalist-populist movements. This timely book offers the first full account of liberal internationalism’s long journey from its 19th-century roots to today’s fractured political moment.

LaHaye and Hindson examine ancient Bible prophecies in light of today's news headlines and provide a panoramic survey of the final signs that will serve as God's global warning to the people of all nations. Jesus promised He would someday return to Earth to bring judgment and set up His kingdom. He even reveals specific details about what will happen.

What are those details? What can we expect? Will terrorism, nuclear threats, and the Middle East crisis have a part?

This history will be of interest to people who know nothing about Japan, but also full of insights for those who do. Lesley Downer takes the listener through the great sweep of Japanese history, focusing on the dramatic stories of larger-than-life individuals—from emperors descended from the Sun Goddess to warlords, samurai, merchants, court ladies, women warriors, geisha, and businessmen who shaped this extraordinary modern society.

The dark horse of the New World Order is not communism, socialism or fascism. It is technocracy. With meticulous detail and an abundance of original research, Patrick M. Wood uses Technocracy Rising to connect the dots of modern globalization in a way that has never been seen before so that the listener can clearly understand the globalization plan, its perpetrators and its intended endgame.

Revolutions, droughts, famines, invasions, wars, regicides, government collapses—the calamities of the mid-seventeenth century were unprecedented in both frequency and severity. The effects of what historians call the "General Crisis" extended from England to Japan and from the Russian Empire to sub-Saharan Africa and the Americas.

In this extraordinary tour de force, David Goldblatt tells the full story of soccer's rise from chaotic folk ritual to the world's most popular sport - now poised to fully establish itself in the USA. Already celebrated internationally, The Ball Is Round illuminates soccer's role in the political and social histories of modern societies, but never loses sight of the beauty, joy, and excitement of the game itself. 

Laleh Khalili reflects on the hidden stories behind late capitalism, from seafarers abandoned on debt-ridden container ships to the nefarious reach of consultancy firms and the cronyism that drives record-breaking profits. Piercing, wry, and constantly revealing, Extractive Capitalism brings vividly to light the dark truths behind the world's most voracious industries.

With a new "10 years later" epilogue for every chapter, comes an eye-opening assessment of American power and deglobalization in the bestselling tradition of The World is Flat and The Next 100 Years. Near the end of the Second World War, the United States made a bold strategic gambit that...

In this landmark work, acclaimed historian Joshua Freeman has created an epic portrait of a nation both galvanized by change and driven by conflict. Beginning in 1945, the economic juggernaut awakened by World War II transformed a country once defined by its regional character into a uniform and cohesive power and set the stage for the United States’ rise to global dominance. Meanwhile, Freeman locates the profound tragedy that has shaped the path of American civic life.

In the 1990s, a vision emerged of a frictionless world of globalization in which the West would become ever richer on the basis of a tech-based service economy, all underpinned by a rules-based liberal international order. It became the basis for the mainstream politics of center-left and right. Philip Pilkington argues that this vision was always delusional and is now dying.

In the late 1940s, a handful of visionaries were working to steer Europe toward a more peaceful future through science, and CERN, the European particle physics laboratory, was duly born. James Gillies tells the gripping story of particle physics, from the original atomists of ancient Greece through the people who made the crucial breakthroughs to CERN itself, one of the most ambitious scientific undertakings of our time, and its eventual confirmation of the Higgs boson.

For decades, the West has dismissed Maoism as an outdated historical and political phenomenon. Since the 1980s, China seems to have abandoned the utopian turmoil of Mao’s revolution in favour of authoritarian capitalism. But Mao and his ideas remain central to the People’s Republic and the legitimacy of its Communist government. With disagreements and conflicts between China and the West on the rise, the need to understand the political legacy of Mao is urgent and growing.

As nationalism and anti-immigration rhetoric surge in France (and elsewhere), The Shortest History of France presents a portrait of a nation whose politics and society have always been shaped by global forces. Grounded in up-to-date historical scholarship that avoids the traps of national exceptionalism, Jones reminds us that it was only after the first millennium of French history that a nation-state began to emerge.