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Rob Ristagno maximizes near-term sales growth by using data to uncover low-risk, high-leverage sales and marketing strategies. He is the CEO of the Sterling Woods Group, developers of the Scout market segmentation and activation framework that consistently delivers double and triple-digit growth. Rob previously served as a senior executive at several middle market, private equity-owned businesses, including as COO of America’s Test Kitchen. Starting his career at McKinsey, he has served companies big and small, including Visa, Pepsi, and Comcast.
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