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Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
Durée: 4 h et 19 min
Catégories: Affaires, Marketing
5 out of 5 stars (2 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Includes an audiobook-exclusive conversation between Don Miller and his coauthor, Dr. J.J. Peterson!

Based on Building a StoryBrand by New York Times best-selling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

Exercises and charts are available in the audiobook companion PDF download.

Praise for Marketing Made Simple

"I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." (Amy Burgess, marketing consultant)

"My last email campaign I delivered raised $20K. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)

"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns." (Wes Gay, CEO Wayfinder)

"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Donald Miller (P)2020 HarperCollins Leadership

Ce que les membres d'Audible en pensent

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Au global

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Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

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  • Au global
    5 out of 5 stars
  • Performance
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Nailed it again Miller!

This book was awesome! The easy to follow roadmap made everything easy to apply and implement.

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  • Au global
    5 out of 5 stars
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  • Kishore Mirpuri
  • 2020-04-01

Don didn't disappoint!

Have been a fan of Don Miller for some time now through his podcasts, then the book Story Brand and his daily Business made simple videos. There wasn't a lot I could learn then what I had already through the above mentioned sources. However this was a good source on audio to get polished and reminded on his fundamentals. Follow Don Miller if you are running a business, small or a big one. Best Source to be always educated

  • Au global
    5 out of 5 stars
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  • Sunny Burns
  • 2020-04-01

Same ideas as first book

I was a big fan of the last book but this book basically has the same principles. I recommend to listen to Donald's first look and listen to this book as revision

  • Au global
    5 out of 5 stars
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  • N-Wright
  • 2020-03-29

All Solid Content! No filler. Loved it!

I really enjoyed Building a StoryBrand, and I enjoyed this book just as much. This book gives the foundations of what all your businesses marketing should be aimed at, what language you should use and how to frame it. It doesn’t give advanced copywriting techniques nor does it tell you exactly what to say but it DOES put you on the exact path you should be on. They follow their own advice and give you simple concise instructions to follow with clear language. I love these authors, their podcast, and I even bought their Business Made Simple University which goes into even more detail.

  • Au global
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  • Anonymous User
  • 2020-03-26

Great marketing formula

All the key pieces of a successful campaign - broken into small, manageable tasks. And some great online tools for implementation.

  • Au global
    5 out of 5 stars
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  • Adam
  • 2020-03-25

Clarifying Their Message

I was hesitant to buy this book because I’ve read a lot of Miller’s other work, but this book explains more and talks about different things in different ways. And if you haven’t read a Story Brand this book is great for you too.

  • Au global
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  • Corth
  • 2020-03-21

excellent for anyone with a website!

great resource for anyone with a website! quick listen with take home advice that can be used right away. always enjoy listening to Donald Miller!