In this episode, we explore Amazon's launch of three interactive ad formats on Prime Video: Shoppable Carousel Ads, Brand Trivia Ads, and Pause Ads. We also discuss Amazon's advertising revenue, which reached nearly $47 billion in 2023, growing 26% from the previous year and surpassing traditional ad giants like Publicis, Omnicom, and WPP. Additionally, the episode covers broader industry challenges, including issues with fake IDs in ad bidding and shifts towards transparency and performance-based outcomes. Join us as we analyze how Amazon is reshaping advertising standards globally.

1. Prime Video launches shoppable ad units ahead of Amazon’s first Upfront
2. Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
3. Amazon advertising revenues: higher than Publicis, Omnicom and WPP?
4. More sellers hit $1 million milestone on Amazon in 2023
5. Adalytics claims Colossus SSP is injecting fake IDs into its bid requests
6. Ad Tech’s week on Wall Street underscores critical industry challenges
7. It’s time for buyers to ditch vanity metrics and start collaborating with the sell side

In this episode, we dive into the latest shifts in online advertising, highlighting how e-commerce is changing the game for ad metrics and effectiveness.

We start with AdExchanger's insight on the rise of e-commerce ad metrics, revealing Amazon's commanding presence with 94% of the $50 billion retail media spend in 2023. We unpack how Amazon's ACOS, ROAS, and the new TROAS metrics are revolutionizing ad spend efficiency by focusing on sales and profitability over traditional click-through rates. [url]

Next, we discuss The New York Times' pioneering use of attention metrics with Adelaide, aiming to link ad engagement to campaign performance, potentially redefining ad value in the digital age. This shift towards engagement suggests a broader industry move to value quality attention over mere visibility. [url]

We also cover a recent Adalytics investigation into Forbes' subdomain issue, shedding light on the complexities and challenges within programmatic advertising and the push for transparency and accountability from ad buyers. [url]

Moreover, we explore how data clean rooms are becoming crucial tools for retail media, enhancing ad targeting and effectiveness while ensuring consumer privacy. This segment draws on Digiday's reporting on the role of these secure environments in leveraging first-party data for impactful advertising amidst expectations of retail media spending to more than double by 2027. [url]

Finally, we address concerns from agency executives, as reported by Digiday, about the sustainability of the booming retail media landscape. The market is becoming increasingly crowded with the influx of major players like Walmart and innovative approaches from entities like Chase Bank. We delve into the challenges and opportunities this presents for advertisers looking to stand out and the critical role of first-party data in navigating this evolving space. [url]

Join us as we unravel these developments, offering insights into the future of advertising in an increasingly digital and data-driven marketplace.

Criteo's MRC accreditation enhances retail media transparency; video game advertising needs tech advancements; RMNs struggle with attribution and low-quality inventory; the US ad market is set to grow, driven by digital; Walmart broadens its retail media to include diverse advertisers; Gen Z demands authenticity from health and wellness brands; mixed reactions emerge to Amazon's ad-supported Prime tier; and a shift towards capital expenditure underscores a retail media revolution.