Marketing et ventes

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

With case studies, advice, and his sense of humor, Michalowicz has the roadmap for any entrepreneur to make money they always dreamed of.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

ÉCRIRE MIEUX POUR VENDRE PLUS. Si l'humain n'a désormais plus que huit secondes d'attention, comment capter celle de votre lecteur ou de votre client...