Marketing et ventes

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

In this audio edition of the totally revised underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions....

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business....