As Google rolls out AI Overviews and search continues to evolve, traditional SEO tactics like keyword rankings and backlinks are no longer enough.

In this episode of SEO Talk Spaces (Ep. 103), we dive into how brand mentions, entity recognition and trust signals are becoming the new SEO currency.

🚀 From cited content in AI Overviews to the role of digital PR, UGC, and structured data, we unpack:

• How branded queries actually boost CTR even in AI results

• Why unlinked brand mentions may matter more than backlinks

• What smaller brands can do to compete with enterprise players

• New KPIs and reporting methods to track brand visibility in AI search

• And the mindset shift every SEO team needs to embrace in 2025

This isn’t just about staying visible, it’s about becoming unmissable in the age of AI

From Pages to Passages: Structuring Content for AI Answers

Search is changing and so must your content strategy.
In this episode of SEO Talks Spaces, we explore how AI engines like Google, ChatGPT and Perplexity are no longer scanning full web pages but instead extracting high-value passages that answer specific questions.

We dive into:
🔹 Why passage-level structuring improves AI visibility
🔹 The shift from keyword density to “relevance engineering”
🔹 How schema, clean HTML, and modular formatting help LLMs understand your content
🔹 Whether long-form or snackable content wins in an AI-first world
🔹 Future-proofing your content strategy in the age of AI overviews and zero-click search

Featuring insights from SEOTalkers, this conversation blends SEO fundamentals with bleeding-edge tactics for today's search landscape.

Tune in if you want your content to be seen, cited, and surfaced - by humans and machines.

In this episode, the SEO Talk crew dives into one of the hottest debates of 2025 - is informational content still worth it?

We explore why traffic from Google is changing fast, what AI Overviews mean for top-of-funnel strategies and whether brands should still invest in blog content.

You’ll hear real-world takes from SEO pros across the globe and actionable insights to help you rethink your content strategy beyond rankings and pageviews.

Perfect for SEOs, content marketers and curious creators. Don’t miss this one - it's our 99th!