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Inbound Marketing
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Rework
- Auteur(s): Jason Fried, David Heinemeier Hansson
- Narrateur(s): Mike Chamberlain
- Durée: 2 h et 50 min
- Version intégrale
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Histoire
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Best business book ever!
- Écrit par William Sinclair le 2018-03-23
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
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Histoire
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Good up to date powerful reminders
- Écrit par Carson le 2018-12-16
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They Ask You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
- Auteur(s): Marcus Sheridan
- Narrateur(s): Paul Boehmer
- Durée: 6 h et 20 min
- Version intégrale
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Au global
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Performance
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Histoire
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.
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Must listen audiobook
- Écrit par Farsheed le 2018-11-24
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Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- Auteur(s): Verne Harnish
- Narrateur(s): Spencer Cannon
- Durée: 8 h et 49 min
- Version intégrale
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Au global
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Performance
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Histoire
It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
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Very great insight for businesses with several tips on scaling
- Écrit par Amazon Customer le 2019-10-05
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Tribes
- We Need You to Lead Us
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 3 h et 42 min
- Version intégrale
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Performance
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Histoire
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Good motivation
- Écrit par Alex Biemans le 2019-10-16
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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Rework
- Auteur(s): Jason Fried, David Heinemeier Hansson
- Narrateur(s): Mike Chamberlain
- Durée: 2 h et 50 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
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Best business book ever!
- Écrit par William Sinclair le 2018-03-23
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
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Au global
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Performance
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Histoire
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Good up to date powerful reminders
- Écrit par Carson le 2018-12-16
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They Ask You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
- Auteur(s): Marcus Sheridan
- Narrateur(s): Paul Boehmer
- Durée: 6 h et 20 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.
-
-
Must listen audiobook
- Écrit par Farsheed le 2018-11-24
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Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- Auteur(s): Verne Harnish
- Narrateur(s): Spencer Cannon
- Durée: 8 h et 49 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
-
-
Very great insight for businesses with several tips on scaling
- Écrit par Amazon Customer le 2019-10-05
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Tribes
- We Need You to Lead Us
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 3 h et 42 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Good motivation
- Écrit par Alex Biemans le 2019-10-16
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- Auteur(s): Michael E. Gerber
- Narrateur(s): Michael E. Gerber
- Durée: 8 h et 5 min
- Version intégrale
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Histoire
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Really really cheesy
- Écrit par AJ le 2019-05-18
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- Auteur(s): Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrateur(s): Chris Yeh, Reid Hoffman
- Durée: 9 h et 3 min
- Version intégrale
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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I really enjoyed this audiobook
- Écrit par Juan D. le 2018-11-27
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Auteur(s): Allan Dib
- Narrateur(s): Joel Richards
- Durée: 6 h et 32 min
- Version intégrale
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Histoire
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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Simple to understand-Great information
- Écrit par Amazon Customer le 2018-01-22
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Durée: 8 h et 2 min
- Version intégrale
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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Not enough detail
- Écrit par Shawn le 2018-09-12
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Awaken the Giant Within
- Auteur(s): Anthony Robbins
- Narrateur(s): Anthony Robbins
- Durée: 1 h et 31 min
- Version abrégée
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Anthony Robbins has already unlocked the personal power inside millions of people worldwide. Now, in this revolutionary new audio production based on his enormously popular Date with Destiny seminars, Robbins unleashes the sleeping giant that lies within all of us, teaching us to harness our untapped abilities, talents and skills.
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Not the full book
- Écrit par Kim D. le 2019-06-14
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- Auteur(s): Jim Collins
- Narrateur(s): Jim Collins
- Durée: 10 h et 1 min
- Version intégrale
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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A foundational book ...
- Écrit par MMH Toronto le 2017-10-12
Description
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.
HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
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Évaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
- Geeta
- 2010-08-18
DON'T BUY THE AUDIO VERSION!
I have never written a negative review on Audible before. If I don't like a book, I just chalk it up to my failings as a listener or a matter of personal taste. But this book has motivated me to get off my proverbial derriere and warn you: Do NOT buy the audio version of this book!
I stress the "audio" bit because the book itself is excellent. One of the best and most comprehensive I've read on the subject, actually, and one well worth owning. On paper. Not only is there lots to absorb and think about, but it's content you'll likely want to return to time and again as you tweak your approach and strategy.
But the reader, oh boy. Maybe it's a mismatch of personality? The reader sounds lovely-- his diction is clear and he has a nice voice. But he also has this ridiculous fake upbeatness that makes me want to rip off his arm and reattach it to...an orifice. It's a little like spending 5 hours and 6 mins with a used car salesman. I mean, you can practically SEE his smarmy smile and polyester tie. It brings to mind a sort of brightly painted, plastic happy. Okay for 30 seconds. Period.
I think this reader can do so much better. He needs to put some poison ivy in the underwear drawer of the person who advised him to always smile as he reads. He needs to slow down and think about what he's reading and emote accordingly. He's got the voice and the clean diction. He just needs to throw out some of those cookie cutter assumptions. Or something.
In conclusion, do yourself a favour: invest in the paper copy of this book. Better still, get it from the library and see if it's something that works for you. But don't buy this audiobook.
76 personnes sur 77 ont trouvé cette évaluation pertinente
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Au global
- T. Pick
- 2010-01-09
Just Okay
The ideas in this book hits all the buzzwords today- social networking, google, blogs, etc and explains how to use these things to enhance your business. These ideas aren't new, but I guess it's somewhat useful to have summarized. The book also directs you to some online tools which are run by the author's companies, making me think this book was in part just a big commercial for their services.
22 personnes sur 22 ont trouvé cette évaluation pertinente
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Au global
- John R
- 2010-05-02
I am not that hard to please
I just want to start by saying, I'm a guy who's pretty good at finding the good in anything. In fact, I'm very rarely compelled to say anything at all If I've got nothing nice to say. With that, the good thing is that the information in this audio book is solid and truly useful. Here's the bad thing: It's practically unlistenable (yes, I made up a word for this) because of the narration. What is that pompous, condescending inflection in your voice sir? Stop that, or learn a new vocation, ok? I'm very interested in this information, and have tried 5 times to finish this audio book. I cannot.
Buy the book people, and have someone else read it to you.
41 personnes sur 43 ont trouvé cette évaluation pertinente
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Au global
- J. Teta
- 2010-11-28
Great book
If you are looking for the essentials on blogs, SEO, social networks, content generation and everything else about marketing on the internet this book has it all and more. It is not an academic treatment of the topics, but is more of a hands-on A to Z guide on all aspects. It is clear these guys have been doing this in the trenches for sometime. It is rare I finish a book feeling like I have tools right now I can put into action, this book did that for me. As for the reader, the voice did not bother me at all. I almost did not buy the book because of those reviews. I am very happy I did.
11 personnes sur 11 ont trouvé cette évaluation pertinente
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Au global
- Chris
- 2010-08-23
Good introductory internet marketing book
Reading this book is a good place to start for anyone just starting out in internet marketing. It covers the basics of internet marketing. I listened to it after taking an internet marketing class at my local university. I got basically all the same information from the book as I did from the course.
8 personnes sur 8 ont trouvé cette évaluation pertinente
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Au global
- Alexander
- 2010-07-23
Misleading
The book is full of "ideas" how to spend your life doing on the net things that don't work.
After 6 months of writing my blog I realized how theoretical and superficial the tips from this book are.
Learn SEO, don't waist your time here! Invest money in your web site, free doens't work.
39 personnes sur 43 ont trouvé cette évaluation pertinente
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Au global
- Andrew
- 2009-11-29
Great book
I really liked this book, tons of specifics on how to do things, very detailed, highly recommended.
15 personnes sur 16 ont trouvé cette évaluation pertinente
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- Dale
- 2010-07-16
Basic foundation
It was an interesting book. Good for the beginner to inbound marketing. I did get some good nuggets of information. And it was a good reminder of things I should be doing and reinforced many of the strategies I am already doing.
6 personnes sur 6 ont trouvé cette évaluation pertinente
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Au global
- Nancy
- 2010-11-20
Great book !!!
This book is a 'must read' for anybody who wants to understand why it is crucial to change the way we do marketing
5 personnes sur 5 ont trouvé cette évaluation pertinente
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Au global
- Daniel
- 2009-12-27
Wonderful Tools and Step-By-Step Strategies
This book is a great tool for anyone with a web site. Must read. He gives great "To-Do" lists at the end of each chapter. He really lays out a blueprint for you to easy follow, no matter what your level of skill is. Worth every minute and penny.
11 personnes sur 12 ont trouvé cette évaluation pertinente