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The Tipping Point

How Little Things Can Make a Big Difference
Auteur(s): Malcolm Gladwell
Narrateur(s): Malcolm Gladwell
Durée: 8 h et 34 min
Catégories: Affaires, Marketing
4.5 out of 5 stars (296 évaluations)

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Évaluations de journalistes

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. - Ed Walloga

Description

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell (P)2007 Hachette Audio

Ce que les critiques en disent

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)

"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

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Au global

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  • Au global
    5 out of 5 stars
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A book by a guy who follows his own advice

This book has a lot of incredible and applicable insights for anyone looking to market a product or bring an idea to life.

2 personnes sur 2 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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    5 out of 5 stars

Brilliant!

This is the third book I read by Malcolm Gladwell (Blink, Outliers).

One word describes the man .. BRILLIANT!

In this book he describes how fashion, technology, copy cat behavior and epedemics spread - all in the same fashion.

He talks about the influential few who affect the rest of us, about the power of context and about stickiness (yes stickiness).

He talks about how graffiti in a train or a broken window can have huge ramifications in the not so distant future and about how influencers and word of mouth will have an increasingly more powerful role as we move further and further into the information age.

An enjoyable, engaging and thought provoking book. Highly recommend.

His newest book (Talking to Strangers) is already in my library and I plan to read it soon.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • G.C
  • 2018-01-31

Mesmerising

Can listen to malcolm Gladwell for hours on end. Thought provoking, it really makes you look differently at everyday situations. Brilliant book, brilliant read

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Gladwell at his best!

great flow, informative and enjoyable. weaving facts with hypothesis is incredible as always!
thank you!

  • Au global
    4 out of 5 stars
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    5 out of 5 stars

Explains Wild events in our Culture

Malcolm Gladwell sees things we don't see. He puts it all together to explain the phenomena in out culture why social event take off. Told as always with great stories. I love this book.

  • Au global
    5 out of 5 stars
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great listen

many a-ha moments. great conversation pieces. Word of mouth has become the new way of communication.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Malcolm Gladwell is the best.

Title says it all. I can't get enough of listening to this guy. So interesting.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars

Every little thing matters

Had heard about this book all over the place, finally got the chance to listen to it. it's very resourceful, teaches you a lot about life and how every little thing matters and connects in a way to make the world perform the way it is. Word of mouth is an epidemic indeed.

  • Au global
    4 out of 5 stars
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    3 out of 5 stars
  • Histoire
    4 out of 5 stars

An Interesting Anthology of Stories

The stories in The Tipping Point all share a common theme - little changes that have different than expected consequences. The anecdotes shared dive into the 'who', 'how', 'where' and 'why' of these "Tipping Points". Who are the people that spread new ideas to the mainstream? How do these people actually plant or perpetuate these ideas or trends? Why do the changes happen in unforeseen ways to the average outsider?

Gladwell also defines attributes to Tipping Points that are really the only constants in a series of examples from every corner of our world that seem on the surface to be unrelated. But they all had a tipping point that quickly flipped reality on its head. And while this book doesn't give you a direct answer to identify approaching tipping points in the world around you, Gladwell succeeds in conveying the signs and providing a guide to thinking about the impacts of the smallest degree in innovative new ways. These ways of thinking can have great effects in marketing, sales strategy, hospitality and numerous other industries.

Even if you don't plan to listen to this book and apply the lessons in your own work, it's certainly a interesting collection of stories that are fun to repeat to friends and family, and get them thinking outside of the box.

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  • Au global
    5 out of 5 stars
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Great book

I really enjoyed the examples in the book to illustrate how small things can make a big difference. #Audible1 what a great service that brings the book to life through audio.

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  • Au global
    5 out of 5 stars
  • Dean
  • 2010-10-28

Sociology for the masses.

Another hit by Mr. Gladwell. He take something as dry as sociology and presents the theories in vignettes that are so interesting, yet are factual demonstrating the points he is walking the reader through. I wish more teachers were as stimulating as him. One other point, this book is read by the author which I really appriciate. This gives you more the intent and tone of the original author.

24 personnes sur 25 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Keren
  • 2007-07-06

Excellent

This is one of the best books I have ever read. Some of the examples actually gave me goose bumps and still do when I think of them. I was able to also implement some of the ideas in my business and I have made some great decisions based on Gladwell's suggestions. Most recommended.

16 personnes sur 17 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Michael
  • 2007-12-28

Marketing has a lot to learn from this book

Valuable insight into why somethings take off and others possibly flop. Not sure if "The Tipping Point" is the answer or one of the contributors to why things happen. My experience is that everything is connected to each other in various degrees, but this book sure puts a good case for the authors theories. A little confusing in parts, but the authors voice is easy to listen to. A valuable book for marketing type people. Worth the listen to.

29 personnes sur 32 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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  • Marian Hanganu
  • 2008-05-18

Exceptional!

This is one of the greatest books I ever listened! We are programmed to think in a linear growth model and in a cause-effect model. This book shows that we need to abandon these easy models. Great book-you should not miss it!

27 personnes sur 30 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Joel Stanesa
  • 2007-09-21

Great Book, especially for listening

I enjoyed this book so much, I had to listen to it a 2nd time and then some. I especially like the fact that the author reads his own book. I suspect it adds more emphasis in the right areas... Same is true of his other book "Blink" too!

10 personnes sur 11 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • David
  • 2010-03-13

Makes sense to me.

It really makes you think, but it doesn't hurt your head. Well written, easy to understand, interesting, engaging... and the information is actually useful. I loved it.
Okay, so M. Gladwell says some things that wouldn't make him popular everywhere. Doesn't that make us wonder about his critics' motives? He cites his research, but doesn't bore with citations... he's trying to be interesting enough to be read. Generally, his opinions are clearly delineated from the facts used to create them, so I feel he treats his subjects fairly while trying to advance ideas and concepts. I don't agree with everything the book says, but it does make me think and I believe we could all learn something if we consider its end message.

37 personnes sur 43 ont trouvé cette évaluation pertinente

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    5 out of 5 stars
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  • ANDRÉ
  • 2013-01-15

Fantastic!

Malcolm Gladwell's book are very alike- full of stories behind a theory. This one is about the tipping point, something that can turn the luck of something/ someone around, and he tries to explain how we could achieve it.
Very good book. In my opinion, is 5 stars, the level of Outliers, and better than Blink.
Worth the read!

8 personnes sur 9 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • wolflover
  • 2010-01-02

excellent

This author just keeps the interest coming...love it when the information seems to fall into place and simply makes sense. Enjoyed the examples he gives on smoking. Lots of Ah Ha moments with this one.

8 personnes sur 9 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
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  • Diana - Audible
  • 2012-04-17

My tipping point…for audio

Malcolm Gladwell’s The Tipping Point was the first book I ever listened to, well at least completely. I had a hard time grasping all the characters and unfolding plot lines in fiction at first – and had listened to the beginnings of some novels as many as seven times – before I fell in love with being read to in The Tipping Point.

I’m not sure if it was Gladwell’s fascinating concepts, or the feeling as if he was talking right with me, but I remember listening the whole way through, alone at home, one quiet autumn night.

…And the rest is history. I’ve listened to many more books since then – both fiction and nonfiction – but this one will always remain a favorite of mine.

41 personnes sur 50 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Dane R. King Jr.
  • 2008-08-04

The Tipping Point

The author explains why some things catch on and others don't. I think if you liked the book Freakonomics you will like this. It has the same eclectic almost jumping around feel, but at the same time putting out very interesting information.

11 personnes sur 13 ont trouvé cette évaluation pertinente