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Storynomics
- Narrateur(s): Robert Mckee, Thomas Gerace
- Durée: 6 h et 27 min
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- Version intégrale
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Following up his perennially best-selling writers' guide Story and his inspiring exploration of the art of verbal action in Dialogue, the most sought-after expert in the storytelling brings his insights to the creation of compelling characters and the design of their casts. Character explores the design of a character universe: The dimensionality, complexity and arcing of a protagonist, the invention of orbiting major characters, all encircled by a cast of service and supporting roles.
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- Version abrégée
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Au global
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Performance
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- Durée: 8 h et 54 min
- Version intégrale
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Au global
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- Narrateur(s): Robert McKee
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- Version intégrale
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Au global
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Performance
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Histoire
In Dialogue, Robert McKee offers in-depth analysis for how characters speak on the screen, on the stage, and on the page in believable and engaging ways. From Macbeth to Breaking Bad, McKee deconstructs key scenes to illustrate the strategies and techniques of dialogue. Dialogue applies a framework of incisive thinking to instruct the prospective writer on how to craft artful, impactful speech.
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Auteur(s): Robert McKee
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- Version intégrale
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Au global
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Performance
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Histoire
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
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Histoire
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Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Ce que les critiques en disent
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology." (Eduardo Arteaga, AVP of digital marketing, US Bancorp)
"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it." (Brian Moody, executive editor, Autotrader)
"Storynomics should be required training for every marketer - regardless of level or industry. It is truly a special treat to learn from these masters of storytelling." (David Beebe, Emmy-winning producer, brand storyteller; former VP, Global Creative and Content Marketing & founder of Marriott Content Studio, Marriott International)
Ce que les auditeurs disent de Storynomics
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
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Performance
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Histoire
- J-Ryze
- 2019-07-05
Best book on purposeful storytelling I've read.
I've read a lot of books on storytelling, and they're almost all giant, vague, abstract treatises on creating an entire novel or screenplay. This is the first book that taught me how to leverage a story in a youtube vid or social media. Grateful.
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