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The Little Red Book of Selling

12.5 Principles of Sales Greatness
Auteur(s): Jeffrey Gitomer
Narrateur(s): uncredited
Durée: 4 h et 26 min
Catégories: Affaires, Ventes
4 out of 5 stars (17 évaluations)

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Description

Winner of the 2009 Audie Award for Business/Educational Audiobook

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

©2004 Jeffrey Gitomer (P)2008 Simon & Schuster

Ce que les membres d'Audible en pensent

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Au global

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Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

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  • Au global
    5 out of 5 stars
  • Performance
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  • Histoire
    5 out of 5 stars

WANT TO BE THE BEST SALESPERSON EVER?<br />

First off I like it best when the narrator is the author. You get so much more from it!! You understand the important parts that the author means for you to get and understand.

If you want to excel at sales then Jeffory Gitamers' little red book or selling is where you need to start.

  • Au global
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars

I dont recommend

There is value in this book, but I believe in today's world his methods are half invalid. He tells you tricking a customer is ok. If you lie to a customer they can post that all over social media and destroy you credibility. Also Cold calling is a very useful tool for selling. I dont recommend this book.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars

The Holy Grail!

The Holy Grail for any serious Sales Professional.
Read this book at least 10 times. As of now, I'm on the 7th.

  • Au global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    2 out of 5 stars

He's an ass

He basically spends the entire book telling you how much you suck and how awesome he is. Then tells you not to do exactly what he's doing the entire book - tell people they're failing at something and then sell them on a better way of doing it...

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  • Au global
    3 out of 5 stars
  • Earl
  • 2010-03-21

Great tool and Jeffrey is a tool too.

I have been in sales for over 20 years and most of this book highlights points that many of us have had to learn the hard way.

Jeffrey is clear and straight to the point. He also has no problem telling us how good he is and how much we suck.

If you can get through the ego and bile this is a very good book. If you re just getting started in sales this is a must read.

20 les gens ont trouvé cela utile

  • Au global
    1 out of 5 stars
  • Fernando
  • 2009-10-16

Questionable Advice

As a Professional Procurement and Sales Manager, some of the advice given in this book is questionable. The writer has the sales profile of someone that would have a difficult time getting an appointment with me. Many of the tips are absolute rubbish and look as if were made up as he wrote the book.

37 les gens ont trouvé cela utile

  • Au global
    1 out of 5 stars
  • Patrick
  • 2010-07-16

Don't buy this

The book lacks practical advice regarding how to improve your sales ability. Moreover, Gitomer's style is brash and annoying, which is only compounded by his constant efforts to get you to go to his web site to learn information in an obvious effort to sell you further products. If the information is something the reader needs to know, it should be in this book.

18 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • ihos300
  • 2015-05-08

Great guide of selling

As a salesman I found that my selling's issues are not just because of me but also because of this profession. There's a lot of good information in this book to become PRO.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    4 out of 5 stars
  • Philip
  • 2013-04-26

great sales advice / training

Where does The Little Red Book of Selling rank among all the audiobooks you’ve listened to so far?

one of the best...if not the best

What does the narrator bring to the story that you wouldn’t experience if you just read the book?

as jeffrey says...the nuances

Any additional comments?

have listened to this book 4 times now...and will probably listen to it more times in the future. if you're a sales person - this one is a must have for your library.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Mike
  • 2008-11-18

Pay attention to earn more............

Jeffrey Gitomer really impressed me with this audiobook! We are all in sales, but for those of us that call our profession "Sales", this book has some great tips. I will listen to this again and again. Too bad his other books are not audiobooks. It really helps salesmen that travel a lot with our "reading". The only negative is he "sells" all of his other stuff a lot, but...... he is in sales.

12 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • David
  • 2009-01-04

I am fast becoming a Gitomer fan.

I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.

9 les gens ont trouvé cela utile

  • Au global
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Christina
  • 2012-10-06

Old carsalesman tactics presented obnoxiously

This book wasn’t for you, but who do you think might enjoy it more?

People who are looking for a psedu-motivational sales book without specific sales tactics

What was most disappointing about Jeffrey Gitomer’s story?

It was like a bad infomercial with little substance

What didn’t you like about the narrator’s performance?

The fake crying, constantly yelling of "You suck!"

If you could play editor, what scene or scenes would you have cut from The Little Red Book of Selling?

The book constantly sounds like Gitomer is just trying to sell the reader on his product without ever offering anything useful, other than trite tips like not watching tv at night and "working harder"

3 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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  • Amazon Kunde
  • 2020-05-16

Essential and Detailed

Thanks for sharing your knowledge and experiences. I’m looking forward to seeing how it influences my life.

  • Au global
    5 out of 5 stars
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  • Su Hlaing Win Nu
  • 2020-04-29

I feel so pumped!!!

Thank you Jeffrey! I love this book and everytime I come back to the chapters, it's a necessary kick in the butt for me. This book also shed light on me that I secretly like Sales , and that your insights are a strong validation for my beliefs in Sales. Will definitely be reading it multiple times!