Do your customers know exactly how to do business with you, or are you leaving it up to chance? In this episode, Eric breaks down the final piece of the OP3 Messaging Map: your pathway. He also explains how clarity turns interest into sales.

You’ll discover:

• Why confusion kills conversions and how directness drives action.

• The three-step pathway every business needs to guide people toward a purchase.

• Real-world examples from gyms, dentists, and restaurants.

• A creative shoestring marketing idea that builds goodwill and local buzz.

Listen now to learn how to create a clear customer journey that increases sales.

Resource: Download the full list of 68 Shoestring Marketing Ideas at intransitstudios.com/68.

Are you overwhelming your audience by promoting too many products at once? In this episode, Eric shows you how simplifying your marketing to focus on one product that solves your customer’s main problem can cut through the noise and win more business.

You’ll discover:

• Why promoting everything at once confuses your audience.

• How to reframe your services into a single compelling offer.

• Four practical examples from a restaurant, barber, auctioneer, and dentist.

• A shoestring marketing tip that gets your business noticed in the community.

Listen now to learn how one focused product can fuel real growth in your business.

Free Resource: Take the Marketing Scorecard to see where your marketing is strong and where it needs work. Visit MyMarketingScorecard.com.

Are you trying to reach everyone with your marketing but feel like no one is responding? In this episode of the 15 Minute Marketing Fix, we unpack how to identify your ideal customer without guessing.

You’ll learn:

• Why creating a customer persona gives your marketing clarity.

• The difference between listing features and painting a picture with benefits.

• How focusing on one type of person with a problem actually broadens your reach.

• A simple shoestring marketing idea that brings fresh buzz to your business.

Stop wasting time with vague messaging. Listen now to discover how to speak directly to the right people and get results.

Take the free Marketing Scorecard today at mymarketingscorecard.com.

Feel like your marketing is all over the place?

If you're tired of staring at a blank screen wondering what to say, or you’re overwhelmed by too many marketing choices, this episode is going to help.

In this episode of the 15 Minute Marketing Fix, Eric introduces the OP3 Framework:

One Persona. One Product. One Pathway.

You’ll discover how this simple messaging map can bring clarity to your marketing, make content creation easier, and increase your conversions.

You’ll learn:

• Why most local business messaging feels scattered (and how to fix it).
• The 3 buying categories all products fall into—and how that impacts your content.
• How to pick a “foot-in-the-door” offer that opens up more sales.

The value drivers people use to make decisions

Convenience

Speed

Ease of use

Enjoyment

Status

Security

Reliability

Customization

Brand trust

Want clarity on what part of your marketing needs attention right now?

Take the free Marketing Scorecard at mymarketingscorecard.com

Are you tired of doing all the marketing “stuff” but still not seeing results?

If your efforts feel random and nothing’s working like it should, this episode is for you.

Most local business owners are caught in a loop of tactics with no real structure, and it’s draining your time and budget. In this episode, we walk you through the three pillars that turn scattered activity into sustainable growth: Strategy, Systems, and Accessible Content.

You’ll discover:

• Why a single tactic like Google Ads isn’t enough—and how to connect tactics into a journey.
• What every marketing system needs to succeed (and why good ideas fall apart without it).
• How content accessibility helps you reach more people and increase conversions.

Check out this free download. 3 mistakes you need to fix on Google https://gmb.intransitstudios.com/

Have you ever run ads, posted on social, or mailed flyers—and gotten zero results?

Chances are, the problem isn’t the platform. It’s that you didn’t have a strategy.

In this episode of the 15 Minute Marketing Fix, we unpack what a real marketing strategy actually is and why most business owners think they have one, but don’t. If you're frustrated with tactics that don’t move the needle, this one’s for you.

You’ll discover:

• Why a list of tactics is not a strategy and what to do instead
• The key questions that build a real marketing journey
• How to use the OP3 Framework (Persona, Product, Pathway) to clarify your message

How's your Google business profile doing? Download this guide to learn about 3 mistakes you may be making. https://gmb.intransitstudios.com/

Is your marketing system really working or are you rebuilding it every time?

If you're constantly starting from scratch, unsure what’s working, or feeling stuck, this episode gives you a clear path forward.

In this third part of the Three Pillars of Marketing series, we dive into what makes a strong, repeatable marketing system, and how to know if yours is actually functioning. You will learn five signs your system is broken, and then learn a simple process to fix it.

You’ll discover:

• The 5 signs of a functioning marketing system
• Why so many local businesses waste time reinventing their marketing
• A three-step process to start improving your system this week:

There are 3 mistake you may be making on your Google business profile. Get the download here to check out if you are. https://gmb.intransitstudios.com/

What if 25% of your potential customers couldn’t access your content?

That’s the reality for many businesses that overlook accessibility in their marketing. In today’s episode of the 15 Minute Marketing Fix, Eric uncovers six common myths about digital accessibility and shows you just how simple it can be to start fixing them.

You’ll discover:

• Why accessibility isn’t just a legal issue, it’s a growth opportunity.
• How ignoring accessibility could be like telling every fourth customer, “you can’t buy from us.”
• Six easy habits to make your content instantly more inclusive.

Whether it’s someone with a disability, on slow internet, or just trying to watch your video in a noisy coffee shop—making your content accessible helps everyone. Plus, Eric shares this week’s Shoestring Marketing Idea to create buzz without breaking the bank.

Ready to find out how close your website already is to being accessible?

Take the free assessment at AccessScorecard.com