Las Vegas is built on hustle, but at IVI Performance, it’s fueled by strength. In this episode of American Barbell Unleashed, Phil sits down with Jai Shaun and Dion—co-founders of IVI—to talk about what it takes to build a world-class performance center in the city that never sleeps. From outfitting their gym with American Barbell gear to training athletes at the highest level, this conversation hits on business, culture, and the relentless drive to win.

Strength isn’t just in the weight room—Strength Runs Vegas.

What does it really take to be a champion? 💥

In this episode, Ashlyn — 9x Pro Champ, 6x Olympian, and elite coach — sits down with Phil Patti, founder of American Barbell, to go deep on the mindset and discipline that separate the best from the rest.

From the grind of Olympia prep to the relentless consistency it takes to build a global fitness brand, this conversation rips back the curtain on pressure, leadership, and what it means to chase greatness — whether on stage or in business. If you’re hungry to level up your training, your career, or your life… this one’s for you.

Strength Beyond the Platform takes a sharp turn in this episode—straight into the gear that makes the grind possible.

IFBB Pro Kyron Holden sits down with American Barbell founder Phil Patti for an unfiltered conversation on what most trainers and athletes don’t know about the equipment they use every day. From barbell engineering to plate design, Phil breaks it down—and Kyron gets a crash course in what makes elite gear actually elite.

This isn’t a flex fest. It’s a wake-up call.

💥 Think you know your tools? Think again. 🔩 The truth behind barbell tech, wear, and ROI. 🔥 One of the industry’s top physiques meets one of its sharpest minds.