Las Vegas is built on hustle, but at IVI Performance, it’s fueled by strength. In this episode of American Barbell Unleashed, Phil sits down with Jai Shaun and Dion—co-founders of IVI—to talk about what it takes to build a world-class performance center in the city that never sleeps. From outfitting their gym with American Barbell gear to training athletes at the highest level, this conversation hits on business, culture, and the relentless drive to win.

Strength isn’t just in the weight room—Strength Runs Vegas.

What does it really take to be a champion? 💥

In this episode, Ashlyn — 9x Pro Champ, 6x Olympian, and elite coach — sits down with Phil Patti, founder of American Barbell, to go deep on the mindset and discipline that separate the best from the rest.

From the grind of Olympia prep to the relentless consistency it takes to build a global fitness brand, this conversation rips back the curtain on pressure, leadership, and what it means to chase greatness — whether on stage or in business. If you’re hungry to level up your training, your career, or your life… this one’s for you.

Strength Beyond the Platform takes a sharp turn in this episode—straight into the gear that makes the grind possible.

IFBB Pro Kyron Holden sits down with American Barbell founder Phil Patti for an unfiltered conversation on what most trainers and athletes don’t know about the equipment they use every day. From barbell engineering to plate design, Phil breaks it down—and Kyron gets a crash course in what makes elite gear actually elite.

This isn’t a flex fest. It’s a wake-up call.

💥 Think you know your tools? Think again. 🔩 The truth behind barbell tech, wear, and ROI. 🔥 One of the industry’s top physiques meets one of its sharpest minds.

Bikini legend Ashley Kaltwasser and bodybuilding powerhouse Sergio Oliva Jr. sit down with Phil Patti for a raw conversation about what training like a pro really looks like.

From weekly routines and the journey to first wins, to the precision it takes in sport — and in building world-class equipment — this no-fluff episode gives you a high-level template to sharpen your own approach.

Fix Pain. Build Strength.

Dr. Zac Cupples takes you inside the mindset of smart training—where rehab meets performance and gimmicks get exposed. From NBA sidelines to the American Barbell showroom, hear how load, breath, and the right tools create real results.

#AmericanBarbell #AmericanBarbellUnleashed #FixPainBuildStrength #Podcast #StrengthTraining #Rehab

UFC lightweight Charlie “The Cannibal” Campbell shows up and bites down. We cover his rise, the origin of “The Cannibal,” and the mindset behind pressure, power, and finish-first fighting. After a walkthrough of our Vegas HQ, he said it straight: when he’s done fighting, he wants American Barbell in his own gym. No fluff—just fight IQ, power, and purpose.

We’re pulling back the curtain on what it really takes to build the best damn gym equipment in the world—right here in the USA.

In this episode, Phil sits down with Tony, the force behind our new Las Vegas production facility. From machinery installs to handpicked crew, they dive into what it takes to build a high-performance operation from scratch—and why it matters.

This isn’t about shifting everything stateside. It’s about raising the bar everywhere. Faster lead times. Tighter quality control. Smarter scaling. More control over what we deliver—and how fast we deliver it.

American Barbell’s legacy spans continents. But this? This is a new chapter—and it’s built different. Let’s go.

Training hard is basic. Training smart is elite.

In this episode of American Barbell Unleashed, fitness industry renegade Pete McCall (author of Smarter Recovery and Ageless Intensity) breaks down what most trainers miss: the equipment that lasts, the training that works, and the science that keeps you in the game—longer, stronger, and pain-free.

We hit:

• The real reason recovery should come first
• Why most gyms waste money on gear that doesn't deliver
• The truth about aging and intensity: what actually works
• Global lessons the U.S. fitness world needs to hear
• This isn't fluff. It’s the blueprint for results that last.

#americanbarbell #PeteMcCall #americanbarbellunleashed #gymequipment #FitnessLongevity