Épisodes

  • Episode 446: Invisible Fears That Stall High Achievers in Growth Mode
    Jun 30 2025

    Even the most successful, driven experts can hit a wall—and often, it's not because of the wrong strategy or a missing skill. It’s the hidden fears that stall high achievers when they step into growth mode – and it can quietly sabotage their momentum.

    In episode 446 of Amplify Your Success Podcast, I unpack the most common fears I see show up for high-performing leaders, coaches, and changemakers as they expand their visibility, impact, and revenue.

    These aren’t surface-level fears that you commonly recognize - they’re often disguised as a belief you just aren’t ready, or a simple desire to appeal to more people.

    I’ll show you how these hidden fears keep you stuck in a loop of hesitation, burnout, and invisibility – and more importantly, how to shift into a bolder, confident mindset so you can lead with confidence and take aligned action again.

    If you're ready to unhook from sneaky fears and grow with momentum, this episode will guide you back into forward motion.

    Key Takeaways:

    [2:59] The invisible fears that keep high achievers in a cycle of overworking or hiding.

    [4:27] Why perfectionism can be a fear-based pattern disguised as “excellence.”

    [7:46] The fear of being seen—and why it often hides under people-pleasing.

    [11:28] How fear of success shows up in sneaky ways that keep you from scaling.

    [14:55] The cost of comparison and how it dilutes your voice and momentum.

    [17:40] The mindset shift that breaks the fear loop and activates bold visibility.

    Resources Mentioned in This Episode:
    • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

    • FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

    • Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.

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    29 min
  • Episode 445: Why You Need a Million Dollar Visibility Network
    Jun 23 2025

    If you’re serious about scaling your impact and unlocking high-value opportunities, you need to build what I call a million dollar visibility network.

    This isn’t just about collecting contacts or booking appearances—it’s about creating intentional, trust-based relationships that consistently open doors to collaborations, referrals, and platforms that can amplify your authority.

    In episode 445 of Amplify Your Success Podcast, I’m breaking down why your next-level growth doesn’t come from marketing alone—it comes from being plugged into the right network. I share what it really means to cultivate a visibility ecosystem that positions you as a go-to expert and how the ripple effect from these connections can rapidly accelerate your business growth.

    If you’ve been feeling like you’re hustling too hard for every opportunity or relying on strategies that don’t scale, this conversation will give you a powerful shift in perspective—and the first steps to building your million dollar visibility network.

    Key Takeaways:

    [3:07] The difference between visibility that feels like a grind and visibility that creates momentum

    [5:34] Why a million dollar visibility network is about depth, not just reach

    [8:02] How trusting relationships in your network lead to high-quality opportunities

    [10:51] The hidden value of "borrowed influence" and how it multiplies your exposure

    [13:20] Why showing up consistently and being generous builds visibility equity

    [17:12] How your network can become your most valuable business asset

    [19:36] The mindset shift from solo hustling to collaborative scaling

    [22:10] Key strategies to start building your million dollar visibility network now

    Resources Mentioned in This Episode:

    FREE GUIDE & SCORECARD: Feel like the best-kept secret? This proven framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

    Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.

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    30 min
  • Episode 444:Hard Decisions That Catapult Your Business Forward
    Jun 16 2025

    Ever feel like you’re stuck around a challenging decision - you know you need to gain clarity, but none of the steps forward feel aligned?

    What if you knew that not making the decision is actually creating an energetic block to your growth, your motivation and to moving forward your vision and goals?

    Making those tough decisions, even if there is some fall out, can actually propel you forward.

    Inside episode 444 of Amplify Your Success Podcast, I share the behind-the-scenes truth about the tough—but powerful—decisions I’ve made over the years that ultimately accelerated my success. From walking away from misaligned partnerships to raising my rates (even when it felt risky), to letting good team members go, these hard calls have always been the gateway to my next level of growth.

    I’ll walk you through what makes a “hard” decision feel so heavy, how to recognize when you’re stuck in indecision, and how to lean into the kind of bold, aligned choices that move your business forward with more clarity, confidence, and momentum.

    If you’ve been circling a big decision, or feeling like something has to change to grow—you’ll want to tune in.



    Key Takeaways:

    [2:32] Why the decisions that feel “hard” often catapult your next breakthrough

    [5:40] Signs that something in your business is out of alignment

    [7:25] When your soul knows something is complete—but fear keeps you stuck

    [10:04] The difference between quitting and releasing

    [11:43] What happens when you hold onto offers, clients, or projects that no longer serve you

    [15:09] How “death and rebirth” moments in your business lead to massive clarity

    [18:42] Why a power leak can slow your growth and how to clean it up

    [22:30] How making hard decisions can actually restore momentum, revenue, and ease

    Resources Mentioned in This Episode:

    • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

    • Want to speed up your path to clarity (and get my support to make that bold decision?) Book one of three power-packed strategy sessions. Details here.

    • Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.
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    21 min
  • Episode 443: Crafting a Message That Reaches Millions and Builds Impact With Cathy Domoney
    Jun 9 2025

    What if your mission-driven message could reach millions—but something’s getting lost in translation?

    If you’ve ever felt like your heart-centered vision isn’t landing the way you hoped, or your content isn’t connecting with the right audience, this episode will feel like the missing link.

    In episode 438 of the Amplify Your Success Podcast, spiritual teacher and conscious parenting expert Cathy Domoney joins me for On Air Coaching to help her refine the core message behind her movement. Cathy has decades of experience transforming family dynamics, but like many impact-driven entrepreneurs, her message felt too broad—and wasn’t creating the ripple effect she envisioned.

    Together, we dig into what I call the “Lighthouse Message™”—that magnetic, clear, purpose-driven message that not only resonates with your ideal clients, but makes your platform unignorable. You’ll hear how we uncover Cathy’s unique positioning, cut through the noise, and reframe her message in a way that amplifies her reach and supports her next-level visibility.

    If you’re building a movement, launching a brand, or wanting to serve more people with your voice—this coaching session will show you how to turn inspiration into impact with messaging that scales.

    Key Takeaways:

    [3:34] What Cathy Domoney’s movement is really about—and why the current message was missing the mark

    [6:12] How to know if your message is too broad (and what to do about it)

    [9:45] The Lighthouse Message™ concept and how it helps attract your ideal clients

    [11:51] What makes a message “repeatable” and “scalable” so it works across platforms

    [13:33] Aligning your message with the actual transformation you offer

    [17:24] The role of archetypes and brand positioning in message clarity

    [20:12] Why your message must lead with a clear, grounded result—not just inspiration

    [23:49] How to turn an internal mission into external magnetism

    [27:05] The emotional shift that happens when you finally find your Lighthouse Message™

    Resources Mentioned in This Episode:
    • Ready to discover your Lighthouse Message™ and become unmissable in your market? Apply for my Authority Accelerator program.
    • Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here.
    • Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.

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    33 min
  • Episode 442: How To Have The Best Email Marketing Strategy In Your Industry (Even With A Small List!) With Jenny Roth
    Jun 2 2025

    Ever feel like email marketing is more pressure than progress? If you’ve been second-guessing your subject lines, worried you’re emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you.

    In episode 442 of Amplify Your Success Podcast, I’m joined by Jenny Roth, a relationship-first copywriter who’s helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing.

    Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you’re not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!).

    Whether you’re in a launch season or just looking to build stronger connections between sales, you’ll walk away with easy-to-implement tips for email success—starting now.

    Key Takeaways:

    [5:30] Why email feels intimidating—and how mindset drama holds people back from starting

    [8:00] The myth of instant sales—and how to structure an intentional email strategy

    [11:25] How a small list can actually work to your advantage (Jenny shares her own story)

    [13:59] Why launching quarterly—even with evergreen offers—can boost momentum and clarity

    [15:34] What the pre-launch phase really is (and how to use it to prep your audience)

    [17:55] How to talk about your offer before you “launch”—without being pushy

    [20:17] Afraid of sending too many emails? Jenny’s perspective will calm that fear

    [23:58] The power of relationship-based emails—and how to send them when you’re not launching

    [24:45] 3 creative ways to build community and engagement through regular emails

    [26:57] Why personal storytelling can dramatically improve open rates and connection

    [31:04] Jenny’s boldest business decision—and how imperfect action helped her succeed

    Resources Mentioned in this episode:
    • Jenny Roth’s Free Resource: Download Jenny’s Relationship-Based Email Templates + Calendar Toolkit to simplify what to send and when: https://jennyrothcopywriting.com/email-freebie

    • The ROCS Method by Melanie Benson: Create magnetic, click-worthy titles using my free checklist: MelanieBenson.com/method
    • Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:

      👉 https://melaniebenson.com/coaching

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    34 min
  • Episode 441: How To Vet Podcast Guests for Alignment & Value
    May 26 2025

    Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don’t realize that until it’s too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients.

    In episode 441 of Amplify Your Success Podcast, I’m diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record.

    This isn’t just about picking interesting people—it’s about protecting your platform, your brand, and the trust you’ve built with your listeners.

    In part one, I covered the core factors that make someone a great guest. But in this episode, I’m sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I’m taking you behind the scenes of how I filter for quality, fit, and shared values.

    If you’ve ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews.

    Key Takeaways:

    [1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time.

    [2:26] How a guest management toolkit can simplify your entire vetting process

    [3:50] Why we ask every potential guest to complete a pitch form (and what it reveals)

    [5:25] How to assess whether a topic adds value—and aligns with your audience

    [7:28] Why it’s okay to ask for a better topic (and how to do it professionally)

    [8:00] The collaboration question that filters out transactional guests

    [8:57] What your guest’s social media says about their reach—and the fit for your show

    [10:33] How listening to sample interviews reveals red flags before you hit record

    [12:49] The review and ratings test we include—and what it tells us about their follow-through

    [14:29] Why it matters who submits the pitch: agent vs. the expert themselves

    [16:26] How to streamline your guest process and eliminate wasted time

    Resources:
    • Guest Management & Authority Podcast Toolkits: Streamline your booking process and elevate guest quality - MelanieBenson.com/resources

    • Part 1 of this miniseries (Episode 440: The Perfect Guest Factors That Grow Your Show) - https://amplifyyoursuccesspodcast.com/

    💡 Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:

    👉 https://melaniebenson.com/coaching

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    18 min
  • Episode 440: Perfect Podcast Guest Factors That Grow Your Show
    May 19 2025

    Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat?

    If you’ve been investing time interviewing guests but not seeing your show grow, or you’re preparing to launch and want to build momentum from day one, this episode will help you set the right foundation.

    In episode 440 of Amplify Your Success Podcast, I’m breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I’ve developed a clear framework for identifying which guests align with your show’s goals, values, and growth strategy and which ones may quietly derail your momentum. I’ll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach.

    If you’re serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle.

    Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:
    https://melaniebenson.com/coaching

    Key Takeaways:

    [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy.

    [3:19] A free resource for guest experts who aren’t seeing traction from their podcast interviews.

    [6:00] Why even big-name guests aren’t always a good fit—and how I vet every single one.

    [7:41] The three core areas I use to qualify guests: value, energy, and reach.

    [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients).

    [13:15] What values alignment really means—and how it protects the integrity of your show.

    [16:59] Red flags that indicate someone leads from ego, not impact.

    [19:34] The myth of “celebrity guests” and why some big names don’t help grow your audience.

    [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know.

    Resources Mentioned in This Episode:
    • Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

    • Part 2 of this miniseries (Episode 441: How To Vet Podcast Guests for Alignment & Value) - https://amplifyyoursuccesspodcast.com/

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    25 min
  • Episode 439: The Myth of Business Collaboration: Why Most 'Partnerships' Fizzle Out (And How to Do It Right)
    May 12 2025

    Have you ever wondered why so many business collaborations feel one-sided—or if they’re even true collaborations at all? I’ve been seeing a surge in requests to “collaborate,” but so much of what’s being called collaboration these days is really just self-serving promotion in disguise. Today, I’m pulling back the curtain on the myths surrounding business collaborations, revealing what it really is (and isn’t), and inviting you to step into a more intentional and abundant way of co-creating with your peers.

    For years, collaboration has been at the heart of how I’ve built my business, but I’ve noticed a troubling trend: opportunities that are labeled as collaborations but function more like affiliate campaigns, simple podcast guesting requests, or even paid visibility spots. These aren’t true partnerships. Real collaboration goes beyond tit-for-tat arrangements and requires genuine relationship-building, aligned values, and the willingness to give without expectation. It’s about nurturing opportunities that benefit everyone involved—and creating ripple effects of growth and impact long after the initial connection.

    Inside episode 439 of Amplify Your Success Podcast, I’ll walk you through clear examples of what collaboration is not, how to spot red flags, and ways you can spark powerful, mutually beneficial partnerships among like-minded experts. I also share my core framework for cultivating “million dollar visibility streams” and actionable tips for assessing where your current efforts might be falling short of authentic collaboration.

    If you’ve ever felt burned in a partnership or want to unlock a new realm of abundant possibilities by amplifying your authority and sharing value with true peers, this conversation is for you. Let’s rewrite the rules of collaboration together and make a greater impact in our communities.

    Key Takeaways:

    05:33 Why calling something a collaboration (when it’s not) could actually turn off your best opportunities instead of attracting them.

    06:45 The one thing that will erode trust—and collaborations—before they ever get started.

    08:40 The difference between a collaboration, affiliate promotion, and paid opportunities.

    10:13 The right approach to collaborations that will bring you consistent and long-term results.

    13:10 Proven types of collaborations that have paid off for me over and over again.

    Resources Mentioned in This Episode:
    • FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

    • Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

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    16 min