Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business! In this episode, our host, Jennifer Glass, opens the conversation by exploring a question many of us face during our commutes and busy days: What’s the best way to maximize our time while on the go—music, podcasts, or maybe even audiobooks?
Joining her to dig deep into the power and potential of audiobooks is Robert A. Lane, a highly experienced audiobook coach, producer, and transformational speaker.
Robert draws on his 30+ years in the entertainment industry and his journey as the founder of Robert Lane Coaching to guide nonfiction authors through the process of narrating and producing their own audiobooks. Together, Jennifer and Robert break down the key differences between print and audio, how authors can maintain their unique voice and brand through audio narration, and why your personal story is most compelling when shared in your own words.
The conversation covers everything from mastering the right mindset and preparing your recording space, to choosing the best hardware and utilizing user-friendly software like Audacity. Robert offers actionable advice on crafting an engaging and authentic audiobook performance—even for those who worry about having a “Ben Stein” delivery. Plus, Jennifer and Robert dig into savvy strategies for marketing your audiobook, from launch teams and social media to bundling options and beyond.
Whether you’re an established author or have a manuscript waiting in the wings, this episode is loaded with practical tips and motivational wisdom to help you take the leap into audiobook creation and leverage your story as a business and personal legacy. Tune in and discover how you can turn your written work into an immersive audio experience that resonates with listeners everywhere!
About my guest: Robert A. Lane is an advocate for the power of audiobooks, emphasizing their ability to deliver the same level of comprehension and retention as traditional reading. His enthusiasm for audiobooks stems from a study demonstrating their effectiveness, making them an ideal companion for multitasking during activities such as jogging, driving, or housework. Robert's passion lies in encouraging individuals to embrace the convenience and enjoyment of listening to stories, proving that you can absorb and appreciate great narratives while tending to everyday tasks.
Connect with Robert on:
Website - https://www.robertlanecoaching.com/
YouTube - https://www.youtube.com/@robertlanecoaching
Instagram - https://www.instagram.com/robertlanecoaching/
LinkedIn - https://www.linkedin.com/in/robert-a-lane/
Facebook - https://www.facebook.com/robertlanecoaching
“Lights, Action, YOU!” (Book on Amazon) - https://amzn.to/3Ly833t
Keywords: audiobook creation, audiobook narration, recording audiobooks, nonfiction authors, author branding, Audible distribution, Amazon audiobooks, Apple Books, audiobook marketing, mindset for authors, home recording setup, audio equipment, microphones for audiobooks, headphones, recording software, Audacity, Zoom for recording, book launches, social media promotion, audiobook versus printed book, multitasking with audiobooks, retention in audiobooks, marketing strategy for authors, exclusive vs non-exclusive distribution, audiobook legacy, behind the scenes content, promotional offers, book launch team, narration techniques, authentic storytelling
