Rob Hamilton gives his unique take on the Automotive Sales Profession built over 35 years. No quick fix, although, right from the get-go, this podcast provides jewels of marvelous concepts, strategies, and tactics which will help you now! Unique counters to concerns such as: "I've never been able to buy here!" and "That price is too high" are presented along with how to close from them. "I can buy this (used) car down the street for $1,000 less!" is countered skillfully too. Another case study with respect to the utilization of a Competitive Comparison is gone over in detail. Fun, knowledge, and skills in an easy listen. Join the party and let's go!
Beyond the Walkaround Audiobook by Robert J. Hamilton
Concepts of Modern Automotive Sales Audiobook by Rob Hamilton
Marketing vs Sales Podcast | Listen on Amazon Music