How do you keep a member-driven organization relevant year-round without overwhelming people? Gloria Hammond, Director of Communications at the National Golf Course Owners Association (NGCOA) Canada, pulls back the curtain on how a tiny but mighty team serves golf course owners and operators across the country. She walks through the pillars they run on (advocacy, research, education, and member marketing) and how smart segmentation keeps the right messages in front of the right folks.

Gloria also shares the system behind their communications calendar, why she caps weekly sends to avoid fatigue, and how email is the primary engine that drives traffic and action. If you’re juggling limited bandwidth and big goals, her playbook for consistency, measurement, and member value is refreshingly doable.

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Additional Resources:

• Understanding contact segmentation
• Use the Content Generator to write email, landing page, social, and SMS content for you
• Overview: Email reporting

Meet Today’s Guest: Gloria Hammond of NGCOA Canada

👤 What she does: Director of Communications at National Golf Course Owner’s Association Canada in Ottawa. She’s been with the organization since 2006, starting in events before moving into her current role in 2018.

💡 Key quote: “Two minutes after that communication goes out, I have my first survey response.”

👋 Where to find her: LinkedIn

👋 Where to find NGCOA Canada: Website | LinkedIn | X | Facebook

What happens when you stop theorizing and fully commit? Mark Soanes turned a love for the outdoors into a leadership training company and has used email marketing to fuel growth for nearly two decades with Call of the Wild, a leadership and team development company in South Wales, UK, operating for 26+ years and known for its “green classroom” outdoor approach

Mark’s team uses the “green classroom” approach, which takes learning outside so people actually apply what they learn. That hands-on style has helped thousands of professionals communicate better, collaborate more, and see measurable ROI.

We also dig into how he blends segmentation, metrics, and a touch of AI to keep relationships warm and content consistent, plus the simple “cash on the table” test he still uses to decide which marketing bets are worth it.

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Additional Resources:

• Using the Contact Management Dashboard
• Understanding contact segmentation
• Send birthday wishes using the Automation Path Builder
• Overview: Email reporting
• How Constant Contact is innovating with AI and what that means for you

Meet Today’s Guest: Mark Soanes of Call of the Wild

👤 What he does: Director at Call of the Wild, a leadership and team development company in South Wales, UK, known for experiential learning in the outdoors.

💡 Key quote: “No point doing it if you’re not tracking the results, because that’s the key. That’s why you’re doing it.”

👋 Where to find him: LinkedIn

👋 Where to find Call of the Wild: Website | LinkedIn | X | Facebook

Your personality might just be your most powerful marketing tool.

Christine Gritmon, personal brand strategist and host of Let’s Talk About Brand, helps entrepreneurs build confidence in showing up as themselves, and turning that into their biggest business advantage.

In this episode, Christine shares why your quirks are your magic, how to build trust faster by being yourself, and why email is still your strongest owned asset. Whether you’re just starting out or ready to elevate your personal brand, her insights will help you show up more confidently and connect more authentically.

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Additional Resources:

• Save your brand colors, logo, and images in your account (BrandKit)
• How to schedule and send an email
• Create more personalized emails to improve engagement
• Build your brand with a custom designed template

Meet Today’s Guest: Christine Gritmon of Let’s Talk About Brand Podcast

👤 What she does: Christine Gritmon is a personal brand strategist, international speaker, and host of Let’s Talk About Brand. She’s worked with business owners and marketers worldwide, helping them use personal branding, storytelling, and content to grow their businesses with confidence.

💡 Key quote: “People connect with people, not job titles. Stop hiding the things that make you memorable.”

👋 Where to find her: Website | Podcast | LinkedIn | Instagram | YouTube