Page de couverture de Be A Marketer with Dave Charest

Be A Marketer with Dave Charest

Be A Marketer with Dave Charest

Auteur(s): Constant Contact
Écouter gratuitement

À propos de cet audio

 As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2x Webby Award Honoree Be A Marketer podcast! New episodes coming in July!© 2023 Constant Contact Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck

    Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck
    Jul 10 2025

    David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."

    That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources.

    "Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.


    What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.

    Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.


    Additional Resources:

    • Create and manage an automated Welcome Email
    • Understanding contact segmentation
    • Using click segmentation in an email


    Meet Today’s Guest: David Derryck of BuyBlack

    ☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting.


    💡 Key quote: “I think there's a clear recognition in this country that we've been on. Like wealth inequality exists, revenue inequality exists, and I think there's a clear recognition that people want to fix that.”


    👋 Where to find David: LinkedIn


    👋 Where to find Buy Black: Website | Instagram | Facebook | LinkedIn


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
    Voir plus Voir moins
    54 min
  • Why Community Matters More Than Content with Andrea Marquez

    Why Community Matters More Than Content with Andrea Marquez
    Jul 3 2025

    Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.

    As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check.


    "We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.


    In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.

    Additional Resources

    • A/B test an email subject line
    • Using the audience growth center
    • Grow your contact list with sign-up forms
    • Enable Text to Join to grow your list
    • Use an email to grow your contact list


    Meet Today's Guest: Andrea Marquez from This is Small Business


    👤 What she does: Andrea Marquez is the Senior Producer and Host of This Is Small Business, Amazon's award-winning podcast for entrepreneurs. A first-generation Latina with a background in advertising, she built the show from the ground up to spotlight real-world business stories and provide practical guidance for small business owners.

    💡 Key quote: "Everything starts from understanding who you're telling the story to and why they want to hear it, all the way to every single day of recording, guest chasing, scheduling, etc."


    👋 Where to find her: LinkedIn | Website | Instagram | TikTok |

    👋 Where to find This Is Small Business: Spotify | Apple Podcasts | Amazon

    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
    Voir plus Voir moins
    50 min
  • What an NFL Running Back Can Teach You About Marketing with Austin Ekeler

    What an NFL Running Back Can Teach You About Marketing with Austin Ekeler
    May 22 2025
    From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation🏈 What he does: Austin Ekeler is the current running back for the Washington Commanders. He's also an entrepreneur, philanthropist, and founder of multiple business ventures, including the Austin Ekeler Foundation, which renovates weight rooms in high schools nationwide, and Eksperience, a content management platform for athletes and organizations. 💡 Key quote: "I think it's important to know that the journey doesn't stop and it's not an unsuccessful journey if your business is not successful. I think it's only an unsuccessful journey in the business world, entrepreneurial world, if you don't take the lessons that are learned from your wins and from your losses."👋 Where to find him: Website | X, formerly known as Twitter | LinkedIn | Instagram👋 Where to find Eksperience: Website | Instagram | LinkedIn👋 Where to find Austin Ekeler Foundation: Website | Instagram | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
    Voir plus Voir moins
    42 min

Ce que les auditeurs disent de Be A Marketer with Dave Charest

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.