Épisodes

  • Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck

    Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck
    Jul 10 2025

    David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."

    That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources.

    "Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.


    What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.

    Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.


    Additional Resources:

    • Create and manage an automated Welcome Email
    • Understanding contact segmentation
    • Using click segmentation in an email


    Meet Today’s Guest: David Derryck of BuyBlack

    ☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting.


    💡 Key quote: “I think there's a clear recognition in this country that we've been on. Like wealth inequality exists, revenue inequality exists, and I think there's a clear recognition that people want to fix that.”


    👋 Where to find David: LinkedIn


    👋 Where to find Buy Black: Website | Instagram | Facebook | LinkedIn


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    54 min
  • Why Community Matters More Than Content with Andrea Marquez

    Why Community Matters More Than Content with Andrea Marquez
    Jul 3 2025

    Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.

    As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check.


    "We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.


    In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.

    Additional Resources

    • A/B test an email subject line
    • Using the audience growth center
    • Grow your contact list with sign-up forms
    • Enable Text to Join to grow your list
    • Use an email to grow your contact list


    Meet Today's Guest: Andrea Marquez from This is Small Business


    👤 What she does: Andrea Marquez is the Senior Producer and Host of This Is Small Business, Amazon's award-winning podcast for entrepreneurs. A first-generation Latina with a background in advertising, she built the show from the ground up to spotlight real-world business stories and provide practical guidance for small business owners.

    💡 Key quote: "Everything starts from understanding who you're telling the story to and why they want to hear it, all the way to every single day of recording, guest chasing, scheduling, etc."


    👋 Where to find her: LinkedIn | Website | Instagram | TikTok |

    👋 Where to find This Is Small Business: Spotify | Apple Podcasts | Amazon

    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    50 min
  • What an NFL Running Back Can Teach You About Marketing with Austin Ekeler

    What an NFL Running Back Can Teach You About Marketing with Austin Ekeler
    May 22 2025
    From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation🏈 What he does: Austin Ekeler is the current running back for the Washington Commanders. He's also an entrepreneur, philanthropist, and founder of multiple business ventures, including the Austin Ekeler Foundation, which renovates weight rooms in high schools nationwide, and Eksperience, a content management platform for athletes and organizations. 💡 Key quote: "I think it's important to know that the journey doesn't stop and it's not an unsuccessful journey if your business is not successful. I think it's only an unsuccessful journey in the business world, entrepreneurial world, if you don't take the lessons that are learned from your wins and from your losses."👋 Where to find him: Website | X, formerly known as Twitter | LinkedIn | Instagram👋 Where to find Eksperience: Website | Instagram | LinkedIn👋 Where to find Austin Ekeler Foundation: Website | Instagram | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    42 min
  • Ask Dave: 2025 National Small Business Week Edition

    Ask Dave: 2025 National Small Business Week Edition
    May 20 2025
    What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation.To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.In this conversation, you’ll hear insights on how to get started with marketing when you’re new to it, ways to clean up and grow your email list, how introverts can build a content strategy that feels natural, and how to use automation, segmentation, and AI to stay consistent without burning out. Whether you’re running a solo business or building a growing team, you’ll walk away with honest, tactical advice straight from the field.Additional Resources:Getting started with Constant ContactUnderstanding contact segmentationSchedule and send an emailCreate a Social Post and schedule it to publish on social mediaCreate and activate an eventAutomatically send a series of emails when a contact joins your list"Ask a Trainer" Daily Drop-In SessionsKickbox integration with Constant ContactKeeping clean contact listsView the location of your clicks in the Email Heat MapUse the Content Generator to write email, landing page, social, and SMS content for youSCOREMeet Today’s Guest: This episode features a wide range of small business owners who stepped up to the mic during our live Q&A sessions at the Constant Contact booth. From marketing agencies and HR consultants to spa owners, content creators, and market researchers, these entrepreneurs brought their most pressing marketing questions to the table.In their conversation with Dave Charest, Director of Small Business Success at Constant Contact, each offered a different perspective on the small business journey. You’ll hear thoughtful questions about finding your audience, creating content that feels true to who you are, staying consistent with marketing efforts, and making technology work for you, not the other way around.As Sophie put it: “I’m trying to figure out the best way to connect with people when I’m stuck in that introverted way.” That moment captured exactly what this episode is about, meeting business owners where they are, and helping them build confidence and clarity with every step forward.These conversations were recorded live at the Small Business Expo events in Boston and NYC.Aleah Carter: Marketing professional at Jillian Circus, a full-service digital marketing agency based in Long Island, NY 👋 Where to find her: LinkedInDavid Williams: Founder of Triton Talent Solutions, an HR consulting firm focused on recruiting for small businesses 👋 Where to find him: LinkedInSophie Lee: Founder of a multimedia production company👋 Where to find her: LinkedInTatiana Guerrero: Director at Diamond Aesthetics Academy and co-owner of Diamond Skin and Body Spa in the North Shore area 👋 Where to find her: LinkedInAlice Sungurov: Freelance content and marketing consultant exploring a business in art licensing 👋 Where to find her: LinkedInJames Saunders: Founder of EventAndTravel.com, a long-time event and travel professional based in NYC👋 Where to find him: InstagramRob Hebron: Commercial real estate broker and third-generation partner in a family-owned firm👋 Where to find him: LinkedInMartha Hayward: Founder of Bird Dog Insights, a market research company helping businesses better understand their customers👋 Where to find her: LinkedInIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    1 h et 11 min
  • Smart Ways to Use Al as a Solopreneur with Mike Allton

    Smart Ways to Use Al as a Solopreneur with Mike Allton
    May 15 2025
    Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers."AI is not a tool. It's a technology. It's an underpinning to everything that we're doing today. It's like electricity or the Internet," Mike explains on this episode of Be A Marketer.In his conversation with Dave Charest, Director of Small Business Success at Constant Contact, Mike reveals his approach to creating high-quality content at scale and how his open rates increased by 100% after switching to Constant Contact.He also shares practical ways to use AI as a collaborative partner in marketing and explains why welcome emails and segmentation are crucial to email marketing success.Additional Resources:AI Content GeneratorAutomatically Generate a Marketing CampaignAgorapulse podcast episode with Dave Charest (Three Actions That Drive Small Business Marketing Success)Create a Segment of ContactsGrow Your Contact List With Sign-Up FormsUsing Click Segmentation in an EmailResend to Non-openersCreate and Manage an Automated Welcome EmailMeet Today’s Guest: Mike Allton of The Social Media Hat and Agorapulse🎯 What he does: Mike Allton is an AI strategist and podcast host at The Social Media Hat, as well as the chief storyteller at Agorapulse, a social media management tool. He has spent over a decade in digital marketing, helping marketers make sense of blogging, SEO, social media, and now AI.💡 Key quote: "We are in the midst of the fourth industrial revolution, the AI revolution, where everything we do and know as a society is literally changing. And that's not just hype, that's actually what's happening right now."👋 Where to find him: X, formerly known as Twitter | LinkedIn | YouTube | Instagram 👋 Where to find The Social Media Hat: Website | Instagram | Facebook | LinkedIn👋 Where to find The Agorapulse: Website | Instagram | X, formerly known as Twitter | Facebook | LinkedInIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    53 min
  • What Hurts and Helps Your Email Deliverability with Jennifer Nespola Lantz

    What Hurts and Helps Your Email Deliverability with Jennifer Nespola Lantz
    May 8 2025
    Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list.Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers."Consent is number one. And this consent needs to be clear and conspicuous so that when somebody gives you their address, they know exactly who they're giving it to, what they're getting in return, and how often," Jennifer emphasizes on this episode of Be a Marketer.On this episode, Jennifer joins host Dave Charest, Director of Small Business Success at Constant Contact to explore why growing your email list the right way matters more than growing it fast, how to protect your list from bots and bad data, and what email verification does for your business's reputation.Additional Resources:Integrating with Constant ContactInstall a Contact Sign-Up Form on a WebsiteWhat is a DMARC Policy and Why Do I Need One?Collect new sign-ups with a Lead Generation Landing PageCreate a Segment of Contacts by Choosing Specific Criteria🎧 What You Can Do to Avoid the Junk Folder With Jon Marburger and Tara NatansonMeet Today’s Guest: Jennifer Nespola Lantz of Kickbox✉️ What she does: Jennifer is the Vice President of Deliverability and Industry Relations at Kickbox, an email verification and deliverability service based in Texas. She leads Kickbox's consulting team, helping businesses improve the quality of their email lists and ensure their messages get delivered. She's been doing email marketing for over 15 years.💡 Key quote: "An unsubscribe, though, is a much more desirable action than a spam complaint. I think we tend to forget that there are people on the other end of that email."👋 Where to find Jennifer: X, formerly known as Twitter | LinkedIn | Blog👋 Where to find Kickbox: Website | Instagram | Facebook | YouTube | LinkedIn | GitHub | X, formerly known as TwitterIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    43 min
  • Building a Passion-Fueled Business with Jason Shron

    Building a Passion-Fueled Business with Jason Shron
    May 1 2025

    A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.

    Jason, two decades later, is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains, with operations in North America and the UK.

    Rapido is built on a foundation of attention to detail and radical transparency. "If we screw up, we just tell people," Jason explains on this episode of Be a Marketer. "Being totally straight with customers has transformed how they connect with our brand."

    What can small business owners learn from a company that achieves 81% email open rates? On this episode, Jason and host Dave Charest unpack how obsessive honesty drives customer loyalty, why embracing your passion is marketing magic, and the incredible ROI of knowing your audience.


    Tune in to discover how your business can harness Constant Contact tools to build deeper customer connections and resonate with your audience.


    Additional Resources:

    • Overview: Email resend options
    • Understanding contact segmentation
    • Install a contact sign-up form on a website
    • Create a sign-up landing page


    Meet Today’s Guest: Jason Shron of Rapido Trains Inc.

    🚂 What he does: Jason Shron is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains and accessories. After leaving his PhD program in art history to pursue his passion, he built an international company with operations in North America and the UK. Fun fact: He has a 20-foot section of a real train in his basement.

    💡 Key quote: "We want to tell people what's going on, and there will be people who are not reasonable… But that honesty, I think, is very important. And the newsletters are a great way. It's a direct way to communicate with the end customer."


    👋 Where to find Jason: LinkedIn | Instagram


    👋 Where to find Rapido Trains Inc.: Website | Instagram | Facebook | YouTube | LinkedIn | TikTok


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    51 min
  • How to Build and Manage a Healthier Email List with Constant Contact

    How to Build and Manage a Healthier Email List with Constant Contact
    Apr 24 2025
    Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores 👨‍💼 Who he is: Jesus is a Product Manager at Constant Contact who works on the audience growth team. His entire initiative is focused on helping small businesses and nonprofits grow their audience through multiple channels. He specializes in strategies that convert social media followers into owned contacts through website traffic, social media platforms, and in-person interactions. 💡 Key quote: "That engaged email list allows you to nurture those leads, build customer loyalty, and directly promote your products or services without the reliancy on social platforms that you just candidly don't own."👋 Where to find Jesus: LinkedInRyan Burke 👨‍💼 Who he is: Ryan is a Director of Product at Constant Contact focusing on small business growth. He helps businesses early in their journey get up and running, and hit "day zero" when they're ready to operate. Ryan has been at Constant Contact for about 18 months but brings almost 15 years of experience in product and digital marketing. 💡 Key quote: "It's a marathon, not a sprint. So I think there's trying, there's changing, there's pivoting and being comfortable with that kind of ambiguity that how you're working and how you're running and launching and growing your business, it takes time."👋 Where to find Ryan: LinkedInMike Crawford 👨‍💼 Who he is: Mike is a Senior Product Manager at Constant Contact responsible for the contacts experience since 2021. He focuses on helping businesses manage their contacts and all the data around them, working to make Constant Contact the source of truth for contact information. Mike specializes in leveraging contact data to power more targeted marketing campaigns. 💡 Key quote: "We see a lot of return on users doing a segmented send rather than just a bulk list send. They get better opens, they get better clicks. So that would be the first step I would take."👋 Where to find Mike: LinkedIn👋 Where to find Constant Contact: Website | Instagram | Facebook | YouTube | Pinterest | LinkedIn | PodcastIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    36 min