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Behind the Boost

Behind the Boost

Auteur(s): Boostability
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 Welcome to Behind the Boost, a show that spotlights entrepreneurs, agency owners, and marketing professionals who share a common mission: helping small businesses succeed online. Hosted by Nic Padilla, each episode explores the career paths, personal stories, and defining moments that brought these leaders into the digital marketing space and what keeps them motivated to make an impact.Boostability Marketing Marketing et ventes Politique Réussite personnelle Économie
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  • Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1

    Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1
    Sep 25 2025
    In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his personal philosophy on authenticity, confidence, and transparency in sales, and why he believes audacity (done right) is one of the most underused marketing tools in the industry.

    Beyond the humor, Alex unpacks how to spark conversations at conferences, how to use events to scale a niche business, and why creating genuine community matters more now than ever. He also opens up about the origins of his own POD (Prospecting On Demand) event, what it’s like to lead a room of diverse agency owners, and why he believes community, both online and in-person, can be a business owner’s most powerful asset.

    Chapters
    [Start] Lost Watches & Icebreakers: Alex opens with a hilarious story, and segues into why being real is more powerful than being polished when building connections.
    03:26 The Three Pillars of Selling: Alex breaks down the foundation of his sales success: authenticity, confidence, and transparency, even at high-stakes legal marketing events.
    07:36 Costumes, Gold Shoes, and Audacity: How a poop emoji costume helped land clients, and why standing out in a sea of booths is more science than luck.
    09:19 Building POD and Finding Belonging: Alex shares the deeply personal roots of his coaching event, POD, and what it means to create spaces that blend leadership, vulnerability, and growth.

    Links and Resources
    • Prospecting On Demand: prospectingondemand.com
    • “The Anti-Hustler’s Handbook” by Alex Schlinsky
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    16 min
  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 3

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 3
    Sep 24 2025
    In this third and final part of our interview with Joshua Johnston, the conversation turns toward legacy. Joshua opens up about the power of relationships in business, how small acts of generosity turn into lifelong connections, and why “relational equity” is the foundation behind his most successful ventures, including his growing conference series.

    He also shares what’s next for his consulting firm, Hydra, including plans for agency roll-ups and minority equity partnerships in the lead gen space. Alongside business talk, Joshua talks about personal transformation as he prepares to become a first-time father and discusses how that shift is reshaping his priorities.

    Chapters
    [Start] Building Conferences that Matter: Joshua breaks down the intentional approach behind his events.
    04:07 Scaling Through Equity and Roll-Ups: A look into Hydra’s future: equity-based partnerships, agency consolidation, and the math behind a smarter exit strategy.
    08:20 Becoming a Girl Dad: Joshua shares what preparing for fatherhood looks like while managing a fast-growing business.
    10:41 The Power of Small Gestures: Why your personal brand is built on how you treat people.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Hydra Consulting – workwithhydra.com
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    14 min
  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 2

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 2
    Sep 23 2025
    In part 2 of our interview with entrepreneur and agency consultant Joshua Johnston, he shares more of his journey, from selling a multi-million dollar e-commerce agency to building a consulting firm focused on helping others achieve the same success. While Part 1 covered the origin story, this episode digs into what happens next: scaling new ventures, building trust in a saturated market, and learning how to play the long game in business.

    Joshua opens up about the early challenges of consulting, why lead generation is more about consistency than tactics, and how he’s helped agencies grow from scrappy startups to seven-figure powerhouses. He speaks candidly about his personal philosophies on content creation, delayed gratification, and what it really takes to grow something meaningful over time.

    Chapters
    [Start] Bootstrapping to a $4.5M Exit: Joshua reflects on building and selling his first agency in the D2C space.
    03:16 Case Studies That Matter: He shares real-world examples of how Hydra helped clients scale to multi-six and seven-figure revenues.
    05:54 The Lead Gen Myth: Why “everything works” in lead generation if you're willing to commit, and how most agency owners sabotage themselves by giving up too early.
    09:57 Humanizing Your Marketing: Joshua explains why live events, personal brand, and building trust are more powerful today than yet another funnel or VSL.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Alex Hormozi – Entrepreneur known for “value stacking” and his book, $100M Offers
    • Russell Brunson – Co-founder of ClickFunnels, credited with popularizing modern online sales funnels
    • ClickFunnels – Online sales funnel builder
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    16 min
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