Épisodes

  • Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 2

    Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 2
    Sep 26 2025
    In Part 2 of our conversation with Alex Schlinsky, we go deeper into the mindset, mission, and meaning behind his work. Alex reflects on the challenges of coaching, why even the best support systems can’t force people to act, and what it really takes to create sustainable transformation for your clients and yourself. Through personal stories, including how a coaching investment he ignored taught him a critical lesson, Alex reveals the emotional and strategic layers behind building a high-impact coaching community.

    The conversation also turns deeply personal, as Alex opens up about his journey into fatherhood, the health scare that changed his life, and how he’s learning to navigate the tension between being a present dad and a committed entrepreneur. It’s a powerful blend of candor, wit, and practical advice for anyone leading a team, building a business, or trying to be better for their family.

    Chapters
    [Start] Forcing the Camel to Drink: Starts with Alex's philosophy on coaching and how he learned the hard way what it’s like to not follow through, even on paid programs.
    02:06 Loudest in the Room: A Calling to Lead: Covers Alex's upbringing, sibling dynamics, and how confidence pushed him toward coaching and public speaking.
    07:59 Fatherhood, Health, and Perspective: A powerful reflection on prioritizing family while being honest about work-life imbalance.
    15:00 Sponsorship with Intention: Why Boostability: The final segment focuses on how Alex selects event sponsors and why Boostability met his bar for trust and value.

    Links and Resources
    • Prospecting On Demand: prospectingondemand.com
    • “The Anti-Hustler’s Handbook” by Alex Schlinsky
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    21 min
  • Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1

    Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1
    Sep 25 2025
    In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his personal philosophy on authenticity, confidence, and transparency in sales, and why he believes audacity (done right) is one of the most underused marketing tools in the industry.

    Beyond the humor, Alex unpacks how to spark conversations at conferences, how to use events to scale a niche business, and why creating genuine community matters more now than ever. He also opens up about the origins of his own POD (Prospecting On Demand) event, what it’s like to lead a room of diverse agency owners, and why he believes community, both online and in-person, can be a business owner’s most powerful asset.

    Chapters
    [Start] Lost Watches & Icebreakers: Alex opens with a hilarious story, and segues into why being real is more powerful than being polished when building connections.
    03:26 The Three Pillars of Selling: Alex breaks down the foundation of his sales success: authenticity, confidence, and transparency, even at high-stakes legal marketing events.
    07:36 Costumes, Gold Shoes, and Audacity: How a poop emoji costume helped land clients, and why standing out in a sea of booths is more science than luck.
    09:19 Building POD and Finding Belonging: Alex shares the deeply personal roots of his coaching event, POD, and what it means to create spaces that blend leadership, vulnerability, and growth.

    Links and Resources
    • Prospecting On Demand: prospectingondemand.com
    • “The Anti-Hustler’s Handbook” by Alex Schlinsky
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    16 min
  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 3

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 3
    Sep 24 2025
    In this third and final part of our interview with Joshua Johnston, the conversation turns toward legacy. Joshua opens up about the power of relationships in business, how small acts of generosity turn into lifelong connections, and why “relational equity” is the foundation behind his most successful ventures, including his growing conference series.

    He also shares what’s next for his consulting firm, Hydra, including plans for agency roll-ups and minority equity partnerships in the lead gen space. Alongside business talk, Joshua talks about personal transformation as he prepares to become a first-time father and discusses how that shift is reshaping his priorities.

    Chapters
    [Start] Building Conferences that Matter: Joshua breaks down the intentional approach behind his events.
    04:07 Scaling Through Equity and Roll-Ups: A look into Hydra’s future: equity-based partnerships, agency consolidation, and the math behind a smarter exit strategy.
    08:20 Becoming a Girl Dad: Joshua shares what preparing for fatherhood looks like while managing a fast-growing business.
    10:41 The Power of Small Gestures: Why your personal brand is built on how you treat people.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Hydra Consulting – workwithhydra.com
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    14 min
  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 2

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 2
    Sep 23 2025
    In part 2 of our interview with entrepreneur and agency consultant Joshua Johnston, he shares more of his journey, from selling a multi-million dollar e-commerce agency to building a consulting firm focused on helping others achieve the same success. While Part 1 covered the origin story, this episode digs into what happens next: scaling new ventures, building trust in a saturated market, and learning how to play the long game in business.

    Joshua opens up about the early challenges of consulting, why lead generation is more about consistency than tactics, and how he’s helped agencies grow from scrappy startups to seven-figure powerhouses. He speaks candidly about his personal philosophies on content creation, delayed gratification, and what it really takes to grow something meaningful over time.

    Chapters
    [Start] Bootstrapping to a $4.5M Exit: Joshua reflects on building and selling his first agency in the D2C space.
    03:16 Case Studies That Matter: He shares real-world examples of how Hydra helped clients scale to multi-six and seven-figure revenues.
    05:54 The Lead Gen Myth: Why “everything works” in lead generation if you're willing to commit, and how most agency owners sabotage themselves by giving up too early.
    09:57 Humanizing Your Marketing: Joshua explains why live events, personal brand, and building trust are more powerful today than yet another funnel or VSL.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Alex Hormozi – Entrepreneur known for “value stacking” and his book, $100M Offers
    • Russell Brunson – Co-founder of ClickFunnels, credited with popularizing modern online sales funnels
    • ClickFunnels – Online sales funnel builder
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    16 min
  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 1

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 1
    Sep 22 2025
    In this first episode of a three-part series, Joshua Johnston shares the unexpected journey that took him from personal training and bootcamp fitness to building and selling a multimillion-dollar eComm agency. He reflects on his upbringing in metro Detroit, early lessons in small business from his dad, and the turning point when a friend introduced him to “internet money.” What started as a part-time social media side gig turned into a cross-country move and the launch of a life-changing career.

    Joshua opens up about his fitness background, the transition to operations and marketing, and why most early success is less about strategy and more about grit. This episode lays the foundation for how he went on to scale a business worth millions, and why the mindset behind it matters more than the tactics.

    Chapters
    [Start] Nashville, Tacos, and Conference Serendipity: Nic and Joshua recount how they met at a less-than-stellar event and bonded over shared vibes and tacos.
    04:06 From Detroit to Grand Rapids: Joshua shares his Michigan roots, his dad’s businesses, and how Detroit’s transformation parallels his own.
    09:00 Scaling Fitness, Learning Business: How working for FitBody Bootcamp introduced Joshua to leadership, operations, and personal development.
    11:50 From Gym Floors to Internet Money: The story of Joshua’s first $2K/month social media gig and how it became the stepping stone to his agency career.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Hydra Consulting – workwithhydra.com
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    14 min
  • Smarter Growth Through Systems and Strategy with Stefanie Kim

    Smarter Growth Through Systems and Strategy with Stefanie Kim
    Sep 19 2025
    Host Nic Padilla speaks with Stefanie Kim, founder of ASA Marketing Solutions, about her powerful transition from corporate marketing veteran to systems-focused agency owner. With nearly three decades in the industry, Stefanie shares how losing her voice to spasmodic dysphonia forced her to reinvent her identity, embrace the backend of business operations, and build a scalable agency rooted in strategy, automation, and service.

    Stefanie unpacks how AI can supercharge marketing, but only when trained correctly, and why most businesses miss the mark by skipping strategy and personalization. She also dives into her virtual employee model for service providers, her belief in visibility-first marketing, and the value of time freedom as a single mom of five.

    Chapters
    [Start] From Corporate to Entrepreneur: Stefanie shares how a career shift and personal loss led her to launch her own agency.
    03:06 Building Smart Systems: She explains how automation and AI free up business owners to focus on what they do best.
    06:38 Finding Her Voice Again: A vulnerable look at Stefanie’s voice disorder and how it shaped her personal and professional journey.
    11:28 Lead Gen and Virtual Support: Stefanie outlines her agency’s services—from SEO to AI-powered virtual employees.
    16:54 Family, Freedom, and Motorcycles: She reflects on balancing motherhood, work, and joy—with road trips and open roads.

    Links and Resources
    • Connect with ⁠Stephanie Kim⁠
    • Check out her agency on ⁠LinkedIn
    • ASA Marketing Solutions
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    21 min
  • Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 2

    Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 2
    Sep 18 2025
    (00:00:00) Silos, Empathy, and Shared Lunches
    (00:06:40) AI Overload and the Innovation Gap
    (00:09:22) SEO Culture and the Old-School Roots
    (00:15:03) Music, Mission, and Marketing with Purpose

    In the conclusion of this two-part conversation, host Nic Padilla and Raycheal Proctor dive into the deeper challenges, and opportunities, within the marketing world. Raycheal shares how cross-department collaboration can make or break a strategy, why empathy and curiosity matter in agency work, and how creativity remains a marketer’s best advantage, especially in the age of automation and AI.

    From account-based marketing to omnichannel campaigns, opens up about her goals for the next five years, bridging her musical roots with her marketing skills, and advocats for equity in the arts and healthcare. If you're a marketer looking to create more human-centered, effective campaigns—or just need inspiration for leading with heart—this episode delivers.

    [00:00] Silos, Empathy, and Shared Lunches
    Raycheal shares how breaking down agency walls and creating cross-team dialogue transformed results—and company culture.
    [06:40] AI Overload and the Innovation Gap
    She offers a candid take on the current state of AI in marketing and why automation alone isn’t a strategy.
    [09:22] SEO Culture and the Old-School Roots
    Forum link-building, Reddit threads, and what’s been lost in the evolution of digital marketing communities.
    [15:03] Music, Mission, and Marketing with Purpose
    Raycheal discusses her vision for marrying music, advocacy, and marketing into a holistic, purpose-driven future.

    Connect with ⁠Raycheal Proctor⁠
    Check out Unlimited Mixed Marketing: ⁠unlimitedmixedmarketing.com
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    21 min
  • Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 1

    Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 1
    Sep 18 2025
    In this first part of a two-part episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unconventional path into the world of digital marketing. From her roots in music composition to managing one of the final Blockbuster stores, Raycheal's journey into SEO and strategy is anything but traditional. Her early experiences shaped a creative, people-first mindset that continues to guide her work today.

    Raycheal shares how she stumbled into SEO by way of grassroots reputation management, her deep love of broadcast storytelling, and why marketing should never be siloed. The two also reflect on how they met at BrightonSEO, the power of intentional connections, and why good marketing always starts with understanding people. It's a conversation filled with wit, insight, and a clear reminder: your story is your strategy.

    [00:00] BrightonSEO & a Well-Timed Troll
    Raycheal and Nic recall their first meeting—and how a musically targeted joke turned into a lasting connection.
    [04:13] From Music Major to Marketing Mindset
    Raycheal reflects on her journey from composing saxophone scores to managing Blockbuster and discovering digital marketing.
    [07:32] First SEO Gig & the Blockbuster-to-Backlinks Pipeline
    Her pivot into agency life, learning SEO on the fly, and why early grassroots marketing gave her an edge.
    [11:10] Brighton, Community, and Losing Her Phone
    Raycheal shares the story behind her BrightonSEO speaking experience, building community across oceans, and why omnichannel matters.

    Check out Unlimited Mixed Marketing: ⁠unlimitedmixedmarketing.com
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    17 min