Ever get a little nervous that someone might swoop in and grab your perfect program name or copy your hard-earned brand? You’re not alone! For health and fitness professionals building authority online—whether you’re a nutritionist, fitness coach, or wellness pro—the legal side of branding (trademarks and copyrights) can feel confusing and intimidating, but it’s absolutely essential if you want to stand out and protect everything you’ve built.

This episode is all about trademarks, copyrights, and what every dietitian, wellness coach, or fitness professional really needs to know before investing big time (and dollars!) in your next podcast, signature program, or killer new brand.

I sat down with trademark attorney Sarah Waldbuesser to get real about protecting your content, figuring out when to trademark, and how to avoid a last-minute gut punch if you ever get a cease-and-desist letter.

→ Sarah's Website: https://destinationlegal.com/

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Protect your expertise by registering trademarks for signature courses, podcasts, and business names—before someone else does.

• Save yourself from brand headaches by knowing the difference between copyright (content) and trademark (names, programs, logos), and how each one actually works for coaches.

• Stop second-guessing and do your due diligence before launching anything new—run those essential checks to safeguard your brand and avoid messy rebrands down the road.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

Your current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.

In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages.

Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and a designer) is a game changer for nutritionists, trainers, and wellness pros ready to boldly claim their space online.

We’ll dig into how Sara knew it was time to pivot, lessons learned from blending new services with a love for her original niche, and the surprising way her sales calls almost disappeared after an updated brand and website. Plus, you’ll hear practical tips on making your website do the heavy lifting—so clients reach out ready to hire you, not quiz you.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Clarify your niche and messaging so your website attracts clients who are already sold on you.

• Embrace feedback and expert help—you don’t have to DIY your way to credibility.

• Rebrand strategically by focusing on what’s actually working (not just what feels comfortable).

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

With AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.

In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories.

We’ll talk about what your website really needs to do for you, how to make sure you’re not just another face in the crowd, and the exact steps you can take to make your site stand out (without ever sounding like a robot). If you’re ready to attract high-quality clients and finally get off the social media hamster wheel, this one’s for you.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Build trust with potential clients by making your website sound and feel like you—DIY designs and generic copy just don’t cut it anymore.

• Stand out from AI-generated noise by showing your personality and unique experience, not just your credentials.

• Future-proof your business by treating your website as your marketing anchor—not a placeholder—so clients can always find and connect with you, no matter how the tech landscape shifts.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.