Zuckerberg unveils $799 Meta Ray-Ban “Display” glasses with a built-in screen and a Neural Band wrist controller; U.S. retail rollout begins Sep 30 at select stores (Best Buy, LensCrafters, Sunglass Hut, Ray-Ban). Oakley Meta Vanguard sport glasses also debut at $499.
Why it matters: First consumer smart glasses from Meta with an in-lens display, tight integration with Meta AI and WhatsApp/Instagram/Messenger, plus an EMG wristband for subtle gesture control. Carrier and big-box distribution aim to push mainstream adoption.
Winners (Long)
$META — New hardware revenue stream and deeper lock-in across Meta AI, WhatsApp, Instagram, and Messenger; glasses + Neural Band bundle at $799 creates daily on-face use cases (messaging, navigation, captions).
$ESLOY — Manufacturing/brand (Ray-Ban) and owned retail (LensCrafters, Sunglass Hut, Ray-Ban Stores) capture premium traffic, fittings, and lens upsell as in-store demos roll out.
$QCOM — Runs on Snapdragon AR1 Gen 1, reinforcing Qualcomm’s lead in low-power AR/wearable silicon and driving component pull-through if volumes scale.
$BBY — Named day-one U.S. retailer; expect experiential floor space, accessories attach, and services revenue from setup/support.
$VZ — Carrier distribution “soon after” broadens financing and bundle options, positioning VZ to benefit if on-face AI usage drives data and device add-ons.
Losers (Short)
$SNAP — Meta’s camera-first glasses with a display and native Instagram/WhatsApp pipes crowd out Spectacles’ mindshare and developer attention.
$GPRO — Hands-free POV capture with frictionless social sharing on Meta’s glasses adds narrative pressure to casual action-cam demand even if core pro use cases differ.
$WRBY — Early demo-driven traffic and premium fittings likely concentrate at LensCrafters/Sunglass Hut/Ray-Ban Stores, weighing on WRBY footfall during the launch window.
$VUZI — Consumer AR mindshare and developer oxygen consolidate around Meta’s ecosystem, making retail and press visibility tougher for smaller AR pure-plays.
$GOOGL — Until Google ships consumer glasses, Meta’s early hardware lead on on-face AI raises pressure on Assistant/Android to find a comparable anchor; rivals may be years out.