Épisodes

  • 09: You’re Not Charging Enough—And It’s Costing You More Than You Know

    09: You’re Not Charging Enough—And It’s Costing You More Than You Know
    Jul 9 2025
    I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck. We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead. Here’s what I’ll walk you through: Why undercharging is so common—and so damaging What it’s actually costing you beyond money How to confidently raise your prices The steps to calculate what a product really costs you How to build in profit from the beginning and price based on value By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business. Want more support as you grow your bakery? Here's where you can find me: Instagram: @howtostartabakerywith jonica Facebook Group: How to Start a Bakery with Jonica Join the Membership: Build Your Bakery – Get coaching, community, and resources to help you build a profitable, joyful baking business Get Free Resources Here
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    23 min
  • 08: Expanding Your Product Line

    08: Expanding Your Product Line
    Jul 17 2024
    9 min
  • 07: Team Building - Hiring and Training Staff

    07: Team Building - Hiring and Training Staff
    Oct 11 2023
    This week's episode is all about team building. Building your team is the most important thing you'll do as a bakery business owner. I'm sharing my tips from job roles, hiring best practices, how to create a positive work environment, and so much more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
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    49 min
  • 06: It's OK to Pivot!

    06: It's OK to Pivot!
    Oct 4 2023
    We all have those moments in business that completely knock the winds out of our sails. If you haven't had a change to your business plan, or something that's knocked you off your feet a little bit or set you back, get ready for it: it's just part of life. It's part of business. So today, we are talking about pivoting in business. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
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    11 min
  • 05: How Important is Your Packaging?

    05: How Important is Your Packaging?
    Sep 27 2023
    Your packaging plays a big role in your branding and your business success. In this episode, Jonica is sharing tips and considerations for your packaging from branding, materials and sustainability, labeling requirements, and more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
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    17 min
  • 04: Should You Build a Wholesale or Retail Bakery Business?

    04: Should You Build a Wholesale or Retail Bakery Business?
    Sep 20 2023
    In this episode, we are talking about the difference between building a wholesale or retail bakery business, from the advantages and disadvantages of each to the key components to consider when making this decision. Jonica has some pretty strong opinions about this - so grab a cup of coffee and a notebook and let's dig in! How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
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    13 min
  • 03: Finding Your Niche - How to Stand Out in the Bakery World

    03: Finding Your Niche - How to Stand Out in the Bakery World
    Sep 13 2023
    You may have heard the expression "The Riches are in the Niches" - and it's true! In this episode, Jonica is talking all about finding your niche for your bakery business. Running a bakery can be competitive, and it's important to stand out. Today, learn about common bakery niches, how to find niche markets for your business, the benefits and challenges of a niche focus, and so much more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
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    14 min
  • 02: 15 Things You Need to Start Your Bakery - Part 2

    02: 15 Things You Need to Start Your Bakery - Part 2
    Sep 13 2023
    Welcome back to Episode 2 of the Build Your Bakery Podcast, where Jonica is sharing the rest of the top 15 things you need to build your bakery business. Don't miss Part 1 in the previous episode and download the full checklist from https://buildyourbakerywithjonica.com/ How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
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    24 min