Too many organisations spend months wordsmithing values and end up with one-word posters nobody uses. The result: wallpaper slogans that don’t shape culture or guide behaviour.

In this episode of Build Your Edge, I sit down with culture consultant Alya Lilani to show how to define and embed values that actually work. We cover:

• Why most company values fail
• Three steps to turn values into daily behaviours
• How strong values improve hiring, retention, and performance
• Practical ways to make values memorable and impossible to ignore

If your values don’t change how people act, they’re not values. This conversation shows how to make them real and how to turn them into a driver of culture and business results.

Download Alya’s Values Starter Kit to run this in your team today: buildyouredge.org/downloads.

Most people lurk on LinkedIn. They scroll, they like, but they never post. The result? Beige feeds, the same recycled content, and a missed chance to actually stand out.

In this episode of Build Your Edge, I sit down with video creator Jack Ralph, who went from hating LinkedIn to building a following and picking up clients in just a few months.

Jack admits he was terrified of posting at first, but decided to “just post the damn thing,” and everything changed.

We dig into:

• Why so many of us freeze before posting
• How to come up with ideas and turn everyday moments into content
• Simple ways to make your posts and videos pop (no fancy kit needed)
• How to move from fear to confidence, one post at a time
• Why imperfection and honesty beat polish and perfection every day

Jack’s honest, funny, and refreshingly real approach will change how you see LinkedIn. If you’ve been sitting on the sidelines, this is your invitation to step up, hit post, and finally stand out.

How to Job Hunt Like a Sales Pro, with Marylin Schlamkow

If your job search feels like throwing CVs into a black hole, this episode is for you.

Marylin Schlamkow believes the best job searches aren’t passive; they’re strategic. Drawing on her background in both sales and recruitment, she shares how to take control of your job hunt with a structured, proactive approach.

In this episode, we cover:

• How to build and manage a job search pipeline like a sales funnel
• Why storytelling matters more than lists of skills
• How to follow up (without being annoying)
• The tools she uses to stay organised and track progress
• How to move from wishful applying to intentional prospecting

Marylin also shares a downloadable tool that walks you through her entire process, from targeting and outreach to interviews and offers.

If you’re ready to shift from “hope and apply” to “plan and close,” don’t miss this one.

Watch or listen now and download the free job search framework at buildyouredge.org/downloads.