Too many organisations spend months wordsmithing values and end up with one-word posters nobody uses. The result: wallpaper slogans that don’t shape culture or guide behaviour.

In this episode of Build Your Edge, I sit down with culture consultant Alya Lilani to show how to define and embed values that actually work. We cover:

• Why most company values fail
• Three steps to turn values into daily behaviours
• How strong values improve hiring, retention, and performance
• Practical ways to make values memorable and impossible to ignore

If your values don’t change how people act, they’re not values. This conversation shows how to make them real and how to turn them into a driver of culture and business results.

Download Alya’s Values Starter Kit to run this in your team today: buildyouredge.org/downloads.

Most people lurk on LinkedIn. They scroll, they like, but they never post. The result? Beige feeds, the same recycled content, and a missed chance to actually stand out.

In this episode of Build Your Edge, I sit down with video creator Jack Ralph, who went from hating LinkedIn to building a following and picking up clients in just a few months.

Jack admits he was terrified of posting at first, but decided to “just post the damn thing,” and everything changed.

We dig into:

• Why so many of us freeze before posting
• How to come up with ideas and turn everyday moments into content
• Simple ways to make your posts and videos pop (no fancy kit needed)
• How to move from fear to confidence, one post at a time
• Why imperfection and honesty beat polish and perfection every day

Jack’s honest, funny, and refreshingly real approach will change how you see LinkedIn. If you’ve been sitting on the sidelines, this is your invitation to step up, hit post, and finally stand out.

How to Job Hunt Like a Sales Pro, with Marylin Schlamkow

If your job search feels like throwing CVs into a black hole, this episode is for you.

Marylin Schlamkow believes the best job searches aren’t passive; they’re strategic. Drawing on her background in both sales and recruitment, she shares how to take control of your job hunt with a structured, proactive approach.

In this episode, we cover:

• How to build and manage a job search pipeline like a sales funnel
• Why storytelling matters more than lists of skills
• How to follow up (without being annoying)
• The tools she uses to stay organised and track progress
• How to move from wishful applying to intentional prospecting

Marylin also shares a downloadable tool that walks you through her entire process, from targeting and outreach to interviews and offers.

If you’re ready to shift from “hope and apply” to “plan and close,” don’t miss this one.

Watch or listen now and download the free job search framework at buildyouredge.org/downloads.

If you’re ambitious but feeling stuck, this episode is for you.

Kevin McDonnell joins Build Your Edge to break down how continuous learning—and sharing what you learn—can transform your career. Kevin’s approach is practical, honest, and proven. He explains how to learn by doing, how to build credibility in public, and why perfection is the enemy of progress.

We talk about:

• Why side projects and open source work matter
• How to work out loud without feeling like a fraud
• The link between learning and visibility
• How to avoid stagnation and keep your edge sharp

🎧 Plus, there’s a free downloadable resource to help you apply everything we cover. Find it at buildyouredge.org.

High Performance From Happy Teams

Can you push for results without pushing people away? In this episode, executive and leadership coach Charlotte Rooney joins Jeremy Burns to share her framework for leading teams that deliver at a high level and thrive while doing it.

Charlotte draws on her experience leading in war zones, boardrooms, and high-scale startups to show how to set clear goals, prioritise the right work, and adapt without losing sight of relationships. You’ll learn how to balance heart and results, avoid the traps of over-caring or over-commanding, and keep your team engaged, even when the pressure’s on.

Whether you manage three people or three hundred, this conversation will help you create a high-trust environment that delivers exceptional results.

The Goal Setting Method That Actually Works – with Aaron Norris

Most people set goals. Very few actually achieve them.

In this episode, Aaron Norris joins Jeremy to unpack why that is, and what to do instead. Aaron left a high-flying sales career at Amazon to help people build successful, purpose-driven lives. His new book Sales Life shares the system he now teaches to clients, and in this conversation, he breaks it down for you.

You’ll learn:

• Why big goals aren’t just for ambitious founders and salespeople
• How to create a personal vision that actually moves you forward
• The difference between busy work and meaningful progress
• Why being clear on who you’re doing it for changes everything
• A powerful 7-step method called “An Email From Your Future Self”

Aaron also shares the exact tool he gives to his clients, a free downloadable asset to help you get started right away.

Whether you feel stuck, distracted, or just ready for a reset, this episode will help you take action on the goals that matter most.

🎧 Download the free tool: An Email From Your Future Self

📗 Buy Aaron’s book Sales Life

📲 Connect with Aaron on LinkedIn

We spend our lives chasing success, expecting happiness to follow. But what if we’ve got it backwards?

This week, I’m joined by executive coach Ellinor Glesner to talk about the pursuit of happiness. Not the fluffy kind. The real, hard-earned kind that comes from aligning your work with your values, your life with your priorities, and your decisions with who you want to become.

Ellinor shares how she redefined success for herself after burning out in a high-flying corporate role. She explains why happiness isn’t found in titles or achievements, but in clarity, courage, and the small, consistent choices we make.

We talk about:

• How to know when something isn’t working, even if it looks like success on paper
• The difference between ambition and alignment
• How to make room for joy in a demanding career
• The questions that helped Ellinor reshape her life, and how you can ask them, too

This episode is for anyone who’s ever thought, “I should be happy—but I’m not.”

And yes, there’s a downloadable guide from Ellinor to help you reflect, reset, and design your own version of a successful life. You can find it here:

https://www.buildyouredge.org/community/podcasts/episodes/the-pursuit-of-happiness

If you'd like to connect with Ellinor, you can find her on LinkedIn: https://www.linkedin.com/in/ellinorglesner/

In this first episode, Jack Cole turns the tables and interviews Jeremy Burns, the creator of Build Your Edge, on its origins, mission, and principles, and explains why he and WeDo are supporting it so much.