If you're an entrepreneur or business owner stuck in a loop of planning without real progress—this episode is your wake-up call.

Dr. Lewis Haydon breaks down a core truth: strategies don’t fail—execution does. And the root of that failure? Confidence. Not just in theory, but in yourself, your team, and your ability to push through resistance.

You’ll discover why high-performing founders prioritize psychological capital over just chasing new tactics. Lewis explains the three types of confidence—trait, efficacy, and state—and how they directly impact your business’s ability to scale.

This episode isn’t just motivational fluff. It’s a deep dive into the mindset and mechanics of execution, the barriers that keep entrepreneurs stuck, and how to build the confidence to act consistently.

Takeaways:

• Strategies aren't the problem; execution is.

• Confidence is key to consistent action and business growth.

• Entrepreneurs often fail not from lack of knowledge, but from lack of belief.

• Podcasts that add value build trust and authority faster.

• Confidence fluctuates—learn to manage state confidence.

• Psychological capital drives leadership, performance, and resilience.

• Identify your real constraints to unlock growth.

• A-Players need space to take risks—build that culture.

Chapters:

00:00 – The Challenge of Execution
05:41 – Understanding Confidence in Execution
13:00 – Types of Confidence: Trait, Efficacy, and State
20:00 – Overcoming Barriers to Execution

Keywords:
business scaling, confidence, execution, business growth strategies, psychological capital, self-efficacy in business, entrepreneurship mindset, overcoming business barriers, A-Player culture, consistent execution, scaling a business, founder psychology, leadership development for entrepreneurs

If you're a business owner, entrepreneur, or founder struggling to close more deals or improve your sales call performance—this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by sales strategist James Willis to break down the real sales psychology behind successful conversations. This is not about hype or pressure—this is about mastering the mindset of sales, building trust, and leading with confidence.

They cover exactly what makes a sales call effective—from building rapport, to using Socratic questioning, to knowing when to push and when to back off. You’ll learn how to structure calls that convert, use questioning techniques to uncover real needs, and apply cold calling strategies that don’t feel like cold calls.

Whether you're a startup founder doing your own sales or leading a small team, this is a sales training masterclass packed with techniques you can use immediately.

Takeaways:

• Master the psychology behind sales calls that close.

• Use strategic questioning to turn interest into action.

• Ditch the script—learn how to lead real sales conversations.

• Build instant trust and control every sales call with confidence.

• • Know exactly when to push—and when to pause—to close more deals.

  
  

  Chapters:

• 00:00 – The Psychology of Sales Calls
  10:05 – Building Rapport and Understanding Needs
  20:33 – Effective Sales Strategies and Techniques
  30:36 – Closing the Deal: Push vs. Back Off

  
  

  Keywords:

  sales psychology, how to close more deals, cold calling strategies, building rapport in sales, questioning techniques, Socratic questioning in sales, effective communication in sales, business coach Lewis Haydon, business mentor for founders, sales training for entrepreneurs, closing techniques, sales mindset, how to sell on sales calls, how to run a sales call, sales call tips, consultative selling, startup sales process, sales strategy podcast, founder-led sales, sales coaching UK

If you're a business owner, founder, or entrepreneur looking to get more clients using LinkedIn—this episode is your blueprint.

Dr. Lewis Haydon, widely recognized as a leading business coach and strategic mentor for growth-stage companies, sits down with LinkedIn lead generation specialist James Willis (aka Willis) to reveal what actually drives results on LinkedIn and how you can get more customers today.

They break down how successful businesses are using LinkedIn Sales Navigator, outbound messaging, and ideal client targeting to generate high-quality leads without relying on content, ads, or spammy outreach. This conversation is built for real business owners who want consistent, scalable lead generation from LinkedIn—and are tired of tactics that don’t convert.

You’ll walk away with a proven process for identifying your ICP, building trust through value-based messaging, and using LinkedIn the way top-performing B2B founders do: to start real conversations and close real clients.

Takeaways:

• Why posting on LinkedIn doesn’t equal prospecting

• How to use LinkedIn Sales Navigator to find qualified leads

• The psychology of starting sales conversations that convert

• How to blend AI tools with human-led messaging

• The importance of a clearly defined ICP

• What makes a LinkedIn profile convert vs. just look good

• Why most lead gen fails and how to fix it with consistency and strategy

  
  

  Chapters:

00:00 – The Myth of LinkedIn Content = Clients
02:46 – What Real LinkedIn Lead Gen Looks Like
05:52 – How to Engage and Convert on LinkedIn
08:49 – Relationship-First Selling
11:51 – Using AI and Sales Navigator the Right Way
25:43 – Final Strategy Tips for Founders

Keywords:

how to get clients using LinkedIn, LinkedIn marketing for business owners, lead generation on LinkedIn, LinkedIn Sales Navigator strategy, LinkedIn for B2B sales, get more customers LinkedIn, how to generate leads, business coach Lewis Haydon, business mentor UK, James Willis LinkedIn marketing, founder marketing strategy, sales outreach for entrepreneurs, ICP targeting LinkedIn, AI in LinkedIn marketing, LinkedIn DM strategy, organic client acquisition, scaling a business on LinkedIn, startup lead generation tactics