If you're a business owner or entrepreneur chasing business growth but stuck in short-term thinking, this episode will challenge how you approach business coaching and business mentoring at a fundamental level. MentorBusiness.com exists for founders who want transformation, not quick wins.

Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why most leaders say they want scale, but make decisions that quietly sabotage leadership development, long-term value, and enterprise growth. Drawing from real boardroom conversations across multiple businesses, Lewis exposes the dangerous gap between transactional ROI thinking and transformational business mentoring.

Takeaways:

You’ll learn how business coaching shifts founders from short-term decision making into scalable leadership capability, including:

• Why ROI-driven thinking limits leadership development and long-term business growth

• How return on development creates compounding advantage for founders and CEOs

• The difference between transactional decisions and transformational business mentoring

• How to build a personal “boardroom table” using executive coaching, mentors, and advisors

• Why customers, employees, and leaders must be developed, not just extracted from

• How global business coaches think about lifetime value, not one-off wins

• The mindset shift required to scale your business sustainably as a founder or CEO

This episode is a hard truth for entrepreneurs worldwide: what’s the point of transactions if you don’t transform?

Chapters:

00:00 – Why ROI Thinking Is Killing Business Growth06:12 – Transactional vs Transformational Business Coaching12:45 – Return on Development and Leadership Capability19:30 – Building Your Boardroom With Business Mentors27:10 – Customer Lifetime Value vs Short-Term Sales34:40 – The Skills You Must Develop to Scale Your Business41:55 – Final Truth: Why Transformation Beats Transactions

Keywords:

business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, global business coach, international business mentoring, business mentoring platform, organisational behaviour, founder coaching, investor mindset, return on development, transformational leadership, transactional leadership, business scalability, long-term business growth, MentorBusiness.com, Lewis Haydon

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder struggling to sell without feeling pushy, this episode will give you clarity fast on business coaching, business mentoring, and influence. MentorBusiness.com is where Lewis Haydon teaches the authentic sales skills that separate A-players from B-players.

Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why sales is simply moving someone from A to B, and how to do it without scripts, sleaze, or fake “sales energy.”

Takeaways:

You’ll learn his Personal Unique Selling Point method to sell in a way that feels human, outcome-led, and rooted in real value.

• Sales is influence: if you can’t move people from A to B, you can’t grow your income, career, or business.

• “Sleazy” isn’t sales — it’s bad positioning. Authentic selling is helping someone make a decision with clarity.

• The real sale is the after: what they feel, achieve, and become after buying — not the product itself.

• Use the Personal Unique Selling Point model: start with their outcome, then bridge it with your skills.

• In careers, raises come from a win-win plan: create value first, then the money can logically follow.

  
  

  
  

  Chapters:

00:01 – Why A-players master sales skills (and why most people hate “sales”)
02:10 – The golden rule: income must be created, not hoped for
04:05 – The bridge framework: moving someone from A to B
06:10 – The Personal Unique Selling Point method (sell as a human, not a script)
09:00 – Why sharing supports the mission of business growth and leadership development
09:47 – Coaching the decision: the worst outcome is no clarity
12:05 – Selling through options: right mentor, right coach, right budget
15:05 – Career sales: how to position a raise using win-win value creation
18:40 – The 3-column USP tool: them first → you → the bridge
22:10 – Why people panic in “sales” but do influence daily (kids, teams, life)
25:20 – Authority and trust: how people are sold before you speak
28:10 – Final truth: if you refuse sales, you refuse your ability to help people

Keywords:

business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, business mentoring platform, coaching frameworks, global business coach, international business mentoring, authentic selling, influence and persuasion, sales skills training, personal unique selling point, consultative selling, value-based selling, objection handling, income growth, career progression coaching, team leadership influence, organisational behaviour, founder performance coaching, CEO performance, business coaching tools, A-Player 100K Playbook

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/downloads

If you're a business owner, entrepreneur, or founder struggling to scale your business because your team won’t perform without you, this episode will give you clarity fast and MentorBusiness.com is where you can go deeper into these business mentoring frameworks.
In this episode, Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down how to actually use business coaching and leadership development tools to build leaders who think, act, and deliver results without constant supervision.

Takeaways:

You’ll learn how effective coaching frameworks help entrepreneurs, founders, and managers create independent, accountable high-performers, including:

• How the GROW coaching model becomes a practical tool for scaling your business
• Why employees nodding “yes” often means “no” and how real business mentoring uncovers the truth
• How the Big Five personality traits influence performance, motivation, and accountability
• The difference between coaching, mentoring, and consulting and when each is essential
• How to coach people with high neuroticism, low conscientiousness, or high agreeableness
• Why daily support and frequent touchpoints outperform weekly or monthly leadership coaching
• How founders and CEOs can build a self-sufficient team that takes ownership without being pushed

Chapters

00:00 – Why business coaching is essential to scale your business
04:22 – The GROW coaching model for managers, entrepreneurs, and CEOs
09:41 – Why theory isn’t enough: behaviour, psychology, and real-world leadership
12:00 – How personality traits impact coaching and performance
22:45 – Managing high neuroticism, low conscientiousness, and leadership blind spots
30:36 – Final insight

Keywords:

business coaching
business mentoring, business mentor, executive coaching, leadership development, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, international business coaching, global business mentor, business mentoring platform, MentorBusiness.com, Lewis Haydon, organisational behaviour, founder performance coaching, team leadership coaching, coaching frameworks, international business mentoring, psychology for business leaders, Big Five personality traits in leadership, behavioural coaching, global leadership development strategies, business coaching for managers, how to scale your business internationally, high-performance team coaching

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠