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Back from Saint Lucia, I dive into a critical issue hurting many concrete businesses: poor crew efficiency. Inspired by Elon Musk's aggressive timelines at SpaceX and Twitter, this episode explores how setting higher expectations can drastically improve project outcomes. Learn why some companies stay profitable — even with lower pricing — and how demanding more (the right way) can transform your team's performance.

💥 Key topics:

• Crew time management
• Leadership & accountability
• High-performance construction teams
• Operations vs. excuses
• Building a winning culture

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@itstylerlink

In this eye-opening episode of The Concrete Business Playbook, I share a candid and hard-earned lesson from my own experience running a fast-growing concrete company. Feeling the strain of growth without a strong foundation, I recount a pivotal moment at an Alex Hormozi scaling workshop and the powerful spaghetti-marshmallow tower exercise that revealed the dangers of prioritizing speed over stability.

I'll dive into how relying solely on inbound marketing and neglecting relationship-building has exposed weaknesses in his operation—especially when leads slow down due to weather or seasonality. I talk about leadership challenges, sales team dependency, and why I'm now focused on building a business with deeper roots and stronger operational systems.

If you’ve ever struggled with delegation, control, or scaling your business beyond yourself, this episode is packed with real-world lessons, mindset shifts, and tactical tips you don’t want to miss.

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Wanna learn more about our services for contractors: https://www.concreteceo.com/

Have a quick question? Dm me 👇
@itstylerlink

In this candid and insightful episode of The Concrete Business Playbook, I share a behind-the-scenes look at a major leadership shift in my concrete company. After realizing the costly impact of micromanagement and missed sales goals, I made the bold move to reshuffle my team—repositioning my operations manager into a sales role and stepping back into operations myself.

What followed was a transformative journey of empowering my team, rebuilding their confidence, and teaching them not just what to do—but how to think like a true leader. Iunpack how shifting from over-control to trust and autonomy dramatically improved team morale, decision-making, and business results. I also dive into how using key KPIs and job performance metrics lets me stay in control without being in the weeds.

If you’ve ever struggled with delegation, control, or scaling your business beyond yourself, this episode is packed with real-world lessons, mindset shifts, and tactical tips you don’t want to miss.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting


business! #marketing, #contractor, #business, #leads, #customers Find me on socials!

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink
👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.concreteceo.com/

Have a quick question? Dm me 👇
@itstylerlink

In this quick, off-the-cuff episode, I break down how I uses simple math to stay calm and make smart decisions when business slows down. From calculating lead goals to planning ad spend and navigating tough markets, I share how numbers—not emotion—drive real results. A must-listen for contractors looking to stay profitable, even when times get tough.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting


business! #marketing, #contractor, #business, #leads, #customers Find me on socials!

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink
👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇
@itstylerlink

In today's episode on The Concrete Business Playbook, I interview John with Texan Concrete Specialist from the Dallas, Fort Worth Area. Since signing up for marketing, John has hit his first $500k+ month in sales. We dive into when he started, some things that set him back, and how marketing with Concrete CEO has got him the most sales he's had so far. Stay tuned and enjoy this banger of a podcast.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting


business! #marketing, #contractor, #business, #leads, #customers Find me on socials!

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink
👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇
@itstylerlink

In today’s episode, I share the exact strategy behind my company’s explosive growth — generating over 50 booked appointments a week and $100K+ in sales using a paid ad method that feels like word-of-mouth. It’s called the Hammer Them Strategy, and it’s changing the game for contractors ready to stand out and scale fast.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting


business! #marketing, #contractor, #business, #leads, #customers Find me on socials!

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink
👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇
@itstylerlink

In this episode of The Concrete Business Playbook, I get real about growth, mindset, and the uncomfortable moments that come with leveling up in business. With spring kicking off strong and over 50 appointments booked weekly, things are booming—but that success has come with a few humbling lessons. I open up about shifting out of complacency, investing in higher-level coaching, and the importance of surrounding yourself with people playing the game at a bigger level. I also dive into how discomfort is actually the key to progress, sharing powerful insights for anyone feeling stuck or too "comfortable" in their business journey. Whether you're doing $100K or $10 million, this one’s packed with perspective, real talk, and motivation to keep growing—no matter how painful it might feel.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting


business! #marketing, #contractor, #business, #leads, #customers Find me on socials!

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink
👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇
@itstylerlink

In today’s episode on The Concrete Business Playbook, I interview Ken Ball owner of a $70k per month concrete business. We discuss potential ways for him to grow his business for profit. I help answer some questions for Ken, give some advice and explore the few ways on how he can raise prices for profit.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting


business! #marketing, #contractor, #business, #leads, #customers Find me on socials!

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink
👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/