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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Auteur(s): Annette Richmond MA
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À propos de cet audio

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.


This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.

ABOUT


As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.


© 2025 Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 104 - How To Make Your AI Created Content Sound Like You
    Jul 17 2025

    Send us a text

    Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.

    In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.

    TOP TAKEAWAYS

    🔹 Feed ChatGPT examples of your real writing
    🔹Break up long, run-on sentences
    🔹 Write how you talk — skip stiff, formal phrases
    🔹 Avoid cliches, jargon, and repetition
    🔹 Proofread out loud (and backwards!) to catch mistakes

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

    Voir plus Voir moins
    7 min
  • 103 - How to Create Scroll Stopping Carousels for LinkedIn
    Jul 10 2025

    Send us a text

    Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design.

    In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for better performance on LinkedIn.

    TOP TAKEAWAYS

    🔹Carousels can significantly enhance engagement on LinkedIn.
    🔹The lateral format is more effective than the traditional square format.
    🔹Start with a square design in Canva and resize later.
    🔹Keep text minimal and focused on one idea per slide.
    🔹Use bold headlines and short explanatory lines to maintain interest.
    🔹Visuals should complement the text and guide the viewer's eye.
    🔹Consistency in branding helps build recognition.
    🔹Preview your carousel on mobile before posting.
    🔹Cluttered slides are less effective; leave breathing room.
    Upgrading presentation style can improve content visibility.

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

    Voir plus Voir moins
    7 min
  • 102 - Must Have Recording Gear For Content Creators (Desktop and Phone)
    Jul 3 2025

    Send us a text

    Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.

    I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guide the process.

    Topics included
    🔹Don’t overspend on gear you don’t understand—start simple
    🔹Phones are powerful tools for both video and audio content
    🔹Audio quality matters more than video quality for keeping attention
    🔹Get the most memory you can afford on devices, especially for video
    🔹USB mics are beginner-friendly; XLR setups require more gear and skill

    Visit Christopher's site for resources, click here

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

    Voir plus Voir moins
    31 min

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