Send us a text

Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.

In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.

TOP TAKEAWAYS

🔹 Feed ChatGPT examples of your real writing
🔹Break up long, run-on sentences
🔹 Write how you talk — skip stiff, formal phrases
🔹 Avoid cliches, jargon, and repetition
🔹 Proofread out loud (and backwards!) to catch mistakes

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design.

In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for better performance on LinkedIn.

TOP TAKEAWAYS

🔹Carousels can significantly enhance engagement on LinkedIn.
🔹The lateral format is more effective than the traditional square format.
🔹Start with a square design in Canva and resize later.
🔹Keep text minimal and focused on one idea per slide.
🔹Use bold headlines and short explanatory lines to maintain interest.
🔹Visuals should complement the text and guide the viewer's eye.
🔹Consistency in branding helps build recognition.
🔹Preview your carousel on mobile before posting.
🔹Cluttered slides are less effective; leave breathing room.
Upgrading presentation style can improve content visibility.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.

I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guide the process.

Topics included
🔹Don’t overspend on gear you don’t understand—start simple
🔹Phones are powerful tools for both video and audio content
🔹Audio quality matters more than video quality for keeping attention
🔹Get the most memory you can afford on devices, especially for video
🔹USB mics are beginner-friendly; XLR setups require more gear and skill

Visit Christopher's site for resources, click here

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout.

By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.

TOP TAKEAWAYS

🔹You don't need a production team or fancy studio to create videos.
🔹 A flexible content creation planner can reduce stress.
🔹 Batch recording can enhance productivity and creativity.
🔹 Using low-tech tools can simplify the content creation process.
🔹Capturing ideas as they come is crucial for content flow.
🔹Overcoming content creation blockers is essential for consistency.
🔹Life's unpredictability can be managed with a solid system.
🔹 Adapting a system to your strengths is key to success.
🔹Building a habit around capturing ideas is important.
🔹 Creating content should be enjoyable, not overwhelming.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

In this milestone episode of the Content Marketing School podcast, I’m sharing a recent setback that led to a mindset shift and a new way to see content creation.

It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.

This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t an option.

Inside This Episode:
🔹 What a health setback taught me about storytelling
🔹 How B-roll and “see the story” saved my content
🔹 The mindset shift every creator needs
🔹 A framework for flexible, purpose-driven content
🔹 Why perfection is overrated—and presence is everything

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do.

In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.

10 Top Takeaways

🔹Your audience doesn't care about your appearance.

🔹Focus on delivering relevant content.

🔹Short videos (20-90 seconds) are most effective.

🔹Write how you speak for better engagement.

🔹You don't need to be an expert to share valuable insights.

🔹Consistency builds trust with your audience.

🔹Don't overthink your video content.

🔹Your unique voice is what matters most.

🔹Focus on one idea per video for clarity.

🔹Stop worrying about perfection in your videos.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.

In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more like a strategic assistant and less like a cringey salesperson. Whether you’re writing a LinkedIn post, drafting video scripts, or summarizing your own podcast transcript, these prompt strategies will save you time and help you get better results.

5 Top Takeaways

🔹Say no BS, no fluff in your prompt—set the tone up front or prepare for a cleanup.

🔹Use ChatGPT to summarize, organize, and label messy transcripts or notes.

🔹Feed it examples that worked well for you to shape tone and structure.

🔹Stack prompts for better results—layer your request, don’t go one-liner.

🔹Ask for a BS check to cut exaggerated, vague, or cringey language from your drafts.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Send us a text

Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.

I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.

Topic included

🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.

🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.

🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.

🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.

🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/