An RFP hits your inbox. What's your next move?

APMP discussions suggest most small businesses will dive straight into requirements - no strategy, no analysis, just hope. Meanwhile, they'll spend 40+ hours and $2,100-$10,000 per response with lottery-level odds of winning.

In this episode, I'm breaking down the 5-question go/no-go framework and why it changes everything about how you approach government contracting.

What we cover:

• Why most small businesses are winging their RFP responses (and losing)
• The 5 strategic questions that prevent proposal disasters
• Why pricing strategy must come BEFORE proposal writing

This episode builds on our strategic positioning approach and sets the foundation for our upcoming deep dives into RFP analysis and professional proposal design.

Resources mentioned:

• Go/No-Go Decision Template: https://docs.google.com/spreadsheets/d/1a617XAkMjW5CkkIpQRHh7iKAJ42Q3EDbILA7HJ08sqU/edit?usp=sharing
• Stop Chasing RFPs video: https://youtu.be/eGyQqyJkPKA
• Creative Cresco blog: https://www.creativecresco.com/insights

Ready to stop the RFP chase cycle and start winning strategically? This framework gives you a strategic advantage over most of your competition.

Connect with Creative Cresco:

www.creativecresco.com

Instagram: https://www.instagram.com/creativecresco

LinkedIn: https://www.linkedin.com/company/creative-cresco

YouTube: https://www.youtube.com/@CreativeCresco

Stop the RFP chase cycle. Start positioning strategically.

#GovernmentContracting #SmallBusiness #RFPStrategy #ProposalManagement #BusinessDevelopment

Tired of the RFP chase cycle? Welcome to Cresco Contracting, where we refuse to let small businesses waste another minute on losing proposals.

I'm Ashley Johnson, founder of Creative Cresco, and I've spent years watching passionate entrepreneurs with world-class capabilities lose contracts not because they can't do the work, but because nobody taught them how government contracting marketing really works.

This podcast is your strategic rebellion against "that's how we've always done it." Every week, we're sharing the insights, foundation-building tactics, and real-world strategies that position you to win BEFORE opportunities drop.

No corporate consultant fluff. No theoretical advice. Just entrepreneur-to-entrepreneur truth about transforming from overwhelmed proposal chaser to confident government contractor.

Been there. Built that. Ready to share what works.

New episodes drop every Thursday. Subscribe now!