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Decisions at the Fulcrum

Decisions at the Fulcrum

Auteur(s): William Hoffman Ph.D.
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Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity. Each episode unpacks a turning point—a brand pivot, a bold leadership move, a course correction. The show explores pivotal decision moments. Through layered storytelling and applied research moments, Dr. William Hoffman navigates through coy tensions and catalytic decisions that reshape brands, industries, institutions, and the persons involved. This podcast is made for the entrepreneurial mind, the reflective leader, the culturally competent executive, the start up scholar, and anyone who knows that the fulcrum is where it all turns. Come for insight, come for stories, come for forays into the academic forests, where meaning rustles just past the clearing!Copyright 2025 All rights reserved. Marketing Marketing et ventes Réussite personnelle Science Sciences sociales Économie
Épisodes
  • Beyond the Daily Catch: How Modeling Decisions Spotlighted Side Dishes in the Profit Net
    Aug 14 2025

    Caplinger's Seafood has turned into a local place in Indiana, famous for offering seafood that boasts the freshness you'd find in a coastal area along the Gulf in Florida or Louisiana or somewhere in Alaska, Washington (state), or Idaho.

    When the owners shifted their focus from the main dishes to the sides on the menu, they discovered exciting prospects, thanks to a clever application of linear and non-linear modeling.

    In this episode, I look closely at Seidelson's (2020) case study first, to find out how Caplinger's in Indianapolis employed linear and non-linear programming to evaluate labor costs, forecast demand, and determine profitability for delicious items like chipotle slaw, fried okra, and the classic macaroni and cheese.

    I investigate how decisions were made, and why they did not simply set out after the maximum output. As a result, a decision-making system was developed that they will continue implementing over time.

    Additionally, this episode showcases information that inland seafood markets, cozy small-town diners, or local favorites benefit from by applying research to discover opportunities and apply directed improvements. This helps restaurants and similar enterprises discover there can be a level-headed agreement between statistical analysis and practical effectiveness in a vibrant environment like a kitchen.

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    25 min
  • Rune: How Pairing becomes Prevalent
    Aug 2 2025

    Not the science fiction epic, that's "Dune".

    In this episode, I consider the reasons Bluetooth became ubiquitous, even though it wasn’t supposed to be a global standard. It was one of many close range options. It was also clunky, battery-hungry, and forgot your name. Yet, it did something most technologies never achieve: it stayed, and became woven into expectation. It's Bluetooth, a symbolic icon from a Dutch-inspired bind-rune and a quiet connective tissue between billions of devices.

    The episode investigates how bluetooth embedded itself not through technical "superiority", but through the power of network ties and the persistence of showing up.

    Along the way, we unpack:

    • Why infrared (IR) quietly disappeared and where it is today.

    • How Zigbee built a smart home, and stayed there.

    • What network theory tells us about trust and ubiquity

    • What gets embedded and what sticks?

    This is a story about protocols rather than products, and the devices we stopped noticing, because when something is allowed to work well, we don't need to.

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    29 min
  • Grape Decisions (at the Fulcrum)!
    Jul 31 2025

    A grape 🍇 can tell you its story!

    We can learn about who grew it, when it was picked, how cold it stayed on the long trip, and why it made it to your supermarket.

    In this episode, Dr. H. looks at the compelling case of Sahyadri Farms, India’s largest farmer-owned export enterprise. We trace how a regional grape collective transformed into a model for longevity and dignity in agriculture.

    Through cold chain logistics, traceability, the GLOBALG.A.P. certification standards, producer company governance, and then pandemic-era pivots, Sahyadri Farms revisited and reworked what trust looks like in agriculture, one juicy grape journey at a time!

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    28 min
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