Holiday urgency is real, whether you are trying to squeeze into your jeans or squeeze in those last few deals, and on this Bathroom Break Daniel Murray pulls Jay Schwedelson into a fast, funny riff on how to make that urgency actually pay off. They get into a wild "ate through the shot" Wegovy story, then flip it into simple, budget friendly tactics that push people to buy or opt in without feeling gimmicky. From DTC countdown discounts to B2B content that literally expires, you get plug and play ideas you can steal before the year is over.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:08) Jay admits he tried Wegovy expecting magic, then laughs about how he "ate through the shot" and ended up just eating less instead.

(02:30) Daniel calls out how much money Jay wasted on the shot before pivoting into the real topic of using urgency to close year end revenue and email goals.

(03:22) Daniel breaks down Set Active's "Set Miss" promo and why shrinking discount windows instantly force shoppers to make a decision.

(05:26) Jay shares a dead simple B2B play where you put a countdown on how long a guide is available, then actually remove it from your resources page.

(07:11) They brainstorm a "12 days of content" idea where every day a new curated asset drops and then expires to rapidly grow your email list.

(08:23) The chat drifts into holiday party avoidance, sweatpants vs real pants, and Jay getting officially banned from wearing his hat backwards at 50.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Subject lines that tap into who your audience wants to be, a bathroom emergency at a Nashville hot chicken spot, and a minus-200 degree cryotherapy experiment all show up in this Ask Us Anything with Jay Schwedelson. Jay riffs on a listener's challenge to share a subject line test they probably have not tried yet, breaking down the idea of aspirational personalization that speaks a level above your current audience. Then he answers a not-so-serious question about his health that turns into a ridiculous story involving Boca Raton, Brass Monkey, and a frosty recovery chamber.

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Best Moments:

(00:16) Jay explains the Ask Us Anything format and how to send him your own work and ridiculous questions through his site.

(01:15) Hattie B's "shut the cluck up" hot chicken story ends with a bathroom line so long he swears they need 74 restrooms.

(02:15) Jamie's challenge for a subject line test they have never tried sets Jay up to go beyond basic personalization.

(03:38) Jay introduces aspirational subject lines that speak to the C level or lifestyle people want instead of the role they have now.

(05:30) He shares data from 50 million sends showing aspirational subject lines lifting open rates by roughly 24-28 percent in both B2B and consumer campaigns.

(06:30) Bill's jab about Jay's health leads to a cryotherapy adventure in Boca Raton, complete with Brass Monkey and dancing in a minus-200 degree box.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Holiday gift snooping, F-bomb subject lines, and an AI country hit somehow all end up in the same conversation, and Jay Schwedelson has opinions. From Lowe's genius decoy gift boxes to a wildly misjudged suit sale email to a simple subject line trick that quietly spikes opens, this week is part marketing therapy, part pop culture catch-up. If you've ever wondered where the line is between clever and cringe, or how targeted your targeting should really be, this one will get you rethinking your next send.

Best Moments:

(00:20) Lowe's leans into holiday chaos with free decoy boxes so parents can hide gifts in plain sight from snooping kids.

(01:25) A suit brand fires off a Black Friday email with a "grow the f**k up and buy a suit" subject line that explodes into a full-blown PR apology tour.

(03:02) Double personalization in subject lines like "pet parents of anxious dogs" or "mid-market CMOs Q1 pipeline fix" quietly crushes with big open rate lifts and way better qualified clicks.

(04:18) Jay breaks down why narrowing your audience with ultra-specific segments may lower volume but massively upgrade intent and sales potential.

(06:05) An AI-generated country song hits number one on the Billboard charts, and Jay questions whether machine-made music should even be allowed on human charts.

(05:12) Streaming recs get personal as Jay walks back his early take on Netflix's The Beast in Me and admits he still cannot bring himself to care about Stranger Things or the Taylor and Travis wedding frenzy.

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(03:04) Daniel shares why every email now includes a simple, low lift reply question so he can spark real conversations and keep deliverability strong.

(04:07) Jay explains why the idea of a single "best send time" is garbage and why he tracks weekly unique humans engaging instead.

(05:11) Daniel breaks down his "verified subscriber" metrics to see how true ICP subscribers are opening, clicking, and shaping future email content.

(06:07) Jay walks through running a domain frequency report to spot deliverability bottlenecks and hidden account opportunities inside your list.

(07:21) Daniel shows how to repurpose talks, webinars, and podcasts into tactical emails using AI so you can add sends without adding burnout.

(08:23) Jay and Daniel rant about why open rates and preheaders still matter, how rage bait content confuses marketers, and why cleaning your list is still non negotiable.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen.

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Connect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events.

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Best Moments:

(01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling.

(03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious.

(07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be.

(10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs.

(12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it.

(15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

December might feel like a throwaway month, but Jay Schwedelson is here with a simple shift that turns the end of the year into a lead and revenue spike by using intent signals as your actual offer. He walks through how to spot and capture real buying intent across B2B, consumer, and nonprofit campaigns, then finishes with some very honest (and funny) thoughts on holiday cards and those ridiculous surprise-car commercials. Expect specific copy ideas you can steal right away while everyone else is mentally on vacation.

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Best Moments:

(00:20) Why December is secretly a goldmine if you stop mailing it in and lead with intent-based offers.

(01:45) B2B examples like Q1 readiness audits, vendor comparison checklists, and RFP kickstart kits that instantly reveal who is in market.

(03:05) Consumer plays such as last-minute hero finder and VIP early access for sellout items to target shoppers who are still actively buying.

(04:15) Nonprofit hooks like donation impact calculators and sponsor a need selectors that surface serious year-end donors.

(04:55) How intent signal campaigns in December and early January crush for pipeline, platform switches, and tax-motivated giving.

(05:40) Jay’s rant on random family holiday cards and unrealistic holiday car gift commercials you never see in real life.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.

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Best Moments:

(00:16) Jay riffs on Australia's under 16 social media bans, Snapchat's behavioral signals, and why age gating is about to spread to the EU and US.

(01:57) A dead-simple holiday email trick where not sending on the hour helps you dodge inbox clutter and lift open rates by around 15%.

(03:15) Holiday influencer rate reality check for micro creators and why follower count means nothing without real engagement.

(04:15) Jay makes the case for Team Gemini, breaking down fresh usage numbers and how it is catching up fast to ChatGPT.

(05:09) Wild traffic stats reveal Yahoo and even Bing pulling more visits than ChatGPT, leaving Jay stunned at what people still type into their browsers.

(06:34) From Wicked vs Zootopia 2 box office surprises to the very grown up Stranger Things cast still riding bikes, Jay wonders when nostalgia finally goes too far.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(03:00) LinkedIn’s new comment impressions make thoughtful replies a growth channel, not an afterthought.

(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that’s already winning.

(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.

(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.

(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.

(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/