Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic.

0:00 Introduction

3:22 Shoot Your Own Video Presentation

4:17 Why Video

6:03 Why Doctors Need Video Marketing

6:55 DIY vs. Pro Videography

8:55 Research & Understanding Audiences

11:50 Finding Your Patient Avatar

12:39 Components of Patient Avatars

13:46 Who’s Watching Your Videos

17:49 Topics Viewers Want to Watch

19:03 Scripted vs. Unscripted

20:14 Importance of a Good Script

21:43 Understanding Your Objective

22:23 Knowing Your Audience

22:47 Writing Tips

24:18 Equipment Checklist

26:44 Lighting Essentials

29:25 Using a Backdrop

30:08 Teleprompter Overview

32:36 Captioning Your Videos

33:25 Tripod Setup

34:20 Setting Up to Shoot

35:15 Editing Your Video

37:35 Posting & Marketing Video

43:58 Closing Thoughts

Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era.

- Tom Foster of Foster Web Marketing
- Andrew Schneider of Tanglewood Foot Specialists

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