No fluff. No BS. Just the truth about what actually works in food marketing.

In this debut episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand.

From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re calling out the myths and sharing the real strategies that scale food & drink businesses online.

You’ll hear:

• Why funnels are everything (and how to get yours working fast)
• The truth about influencer marketing (spoiler: it’s broken)
• Why you need to understand your return on ad spend and where to spend
• What Gen Z is really doing online (hint: they’re not scrolling Instagram)
• And why data is your best friend when it comes to growth

Plus, we share our “why” - why we started this podcast, why we’re obsessed with scaling food brands, and why this is the no-fluff marketing advice you’ve been craving.

If you’re serious about growing your food & drink brand... this is where it starts!

LINKS & RESOURCES:

• Download our free guide: 2025 Digital Marketing Trends Report
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.