In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.

In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.

Here’s a short summary of what we covered:

• Why larger brands rebrand to refresh, while startups rebrand to cut through
• The importance of running a brand audit before touching design
• How to keep stakeholders aligned (and avoid too many cooks)
• Why a rebrand is a business strategy, not just a logo update
• What to prioritise for launch — from your website to internal excitement
• How to measure if your new messaging is actually landing

Packed with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.

Catch it now!

Useful links:

Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery.

Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise.

This is a roadmap for making your brand more memorable, more human, and more seamless across every touchpoint, and for making growth marketing work harder as a result.

Useful links:

Connect with Tricia Rogers on Linkedin: https://www.linkedin.com/in/tricia-rogers/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

What does it really take to scale a fintech brand in today’s crowded market?

In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive growth. Whether you're B2C, B2B or somewhere in between, this one’s packed with insight.

We cover:

When to get started with growth marketing
What good influencer marketing looks like
Common influencer mistakes and how to avoid them
Influencer marketing as modern TV
What to look for in an influencer
Common missed opportunities with paid media
The metrics that count with paid media
Diagnosing the issue with under-performing ads
One thing not to do with your paid media spend
How to do growth marketing as a B2B
Three tips for starting a marketing function from scratch

If you’re building brand and pipeline in fintech, this is a must-listen.

Useful links:

Connect with Shameer Sachdev on Linkedin: https://www.linkedin.com/in/shameersachdev/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/