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Why Chasing LTV Alone Is Costing You More Than You Think

n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.

Key Takeaways:

• Why focusing solely on LTV can backfire in the long run
• How customer success drives word-of-mouth and retention
• Practical ways to personalize, educate, and support customers post-purchase
• Key metrics to track beyond just revenue
• How to build supplement journeys that create loyal, long-term customers

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Key Takeaways from This Episode:

• Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
  1. Customer Acquisition Cost (CAC)
  2. Payback Period
  3. Contribution Margin
• Kaak (Customer Acquisition Cost):
  
  
• Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
• Payback Period:
  The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth.
• Contribution Margin:
  This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.

Key Takeaways

• Modern supplement brands succeed by positioning themselves as information providers, not just product sellers
• Quality content creates lasting value that continues generating traffic and trust long after creation
• The host's approach: weekly podcasts transformed into 1,000-word articles, creating 52,000 words of content annually

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.