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Why Chasing LTV Alone Is Costing You More Than You Think

n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.

Key Takeaways:

• Why focusing solely on LTV can backfire in the long run
• How customer success drives word-of-mouth and retention
• Practical ways to personalize, educate, and support customers post-purchase
• Key metrics to track beyond just revenue
• How to build supplement journeys that create loyal, long-term customers

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Key Takeaways from This Episode:

• Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
  1. Customer Acquisition Cost (CAC)
  2. Payback Period
  3. Contribution Margin
• Kaak (Customer Acquisition Cost):
  
  
• Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
• Payback Period:
  The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth.
• Contribution Margin:
  This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.

Key Takeaways

• Modern supplement brands succeed by positioning themselves as information providers, not just product sellers
• Quality content creates lasting value that continues generating traffic and trust long after creation
• The host's approach: weekly podcasts transformed into 1,000-word articles, creating 52,000 words of content annually

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?

The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions.

Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business.

Join me as I reveal the ethical framework that's helping forward-thinking supplement companies double their customer lifetime value while actually delivering better results.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line.

Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation.

For more information about partnering with VitaQuest International or to discuss your supplement project, contact them at info@vitaquest.com or visit VitaQuest.com to get started on your journey from concept to market.

Key Topics Discussed:

• Market Opportunities: Understanding the explosive growth in beauty supplements and why this category extends far beyond traditional topical products
• The Two Types of Supplement Entrepreneurs: Data-driven opportunists vs. passion-driven problem-solvers with personal experience
• Avoiding Failure to Launch: How VitaQuest helps entrepreneurs navigate the complex world of supplement development and manufacturing
• Innovation in Product Formats: From gummies to powders, effervescent tablets to stick packs - choosing the right delivery method for your target audience
• Day vs. Night Formulations: Strategic approaches to supplement timing and how to leverage your body's natural repair cycles
• Sensory Experience: The critical importance of taste, texture, and overall user experience in supplement success
• Regulatory Considerations: Navigating structure/function claims and staying compliant while telling your brand story
• Holistic Beauty Protocols: Combining internal supplements with topical products for maximum efficacy

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.

Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't touch.

If you're tired of competing with industry giants and want to build a profitable supplement business on your own terms, don't miss this episode packed with actionable strategies you can implement today.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Are you building your supplement business on the quicksand of Amazon dependency?

In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. Whether you're making six figures or just starting out, this episode could save your business from disaster when, not if Amazon suspends your product. Tune in to discover how email, content, and strategic partnerships can transform your vulnerable supplement brand into a resilient business empire.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success.

You'll discover:

• Why most supplement startups fail within their first year (and how to avoid this fate)
• The true manufacturing costs behind quality formulations
• How to calculate your inventory funding needs as you scale
• Customer acquisition economics in today's competitive landscape
• The cash flow challenges that can kill even profitable supplement brands
• Multiple funding options to consider before launching

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.