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HerBusiness

Auteur(s): HerBusiness (Host: Suzi Dafnis)
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It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses. In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day. Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more). I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years. So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out... If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling... If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want... Then, you are in the right place. Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game. I’m so glad you’re here. Suzi Dafnis - CEO, HerBusiness PS Be sure to hit SUBSCRIBE to get each new episode.Copyright HerBusiness® Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 316: How to Become the Leader YOU and Your Team Need (Part 2)
    Jul 9 2025

    This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team.

    In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community?

    And most importantly… How can you achieve that without losing yourself or putting on ‘an act’?

    Here’s What You’ll Learn in This Episode:

    • Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform)
    • The key to stepping into your power – and how to be your most magnetic self
    • How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!)
    • My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business
    • The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!)
    • Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are
    • The curse of perfectionism and why “waiting until I’m ready” will keep you stuck
    • All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them
    • The small and doable ways you can start building your authority and visibility today, without forcing yourself
    • How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey
    • Why leadership of self is at the heart of everything (and why you need to master it FIRST!)

    Mentioned in This Episode:

    The HerBusiness Network

    Listen to PART 1 Now: How to Become the Leader YOU and Your Team Need (Part 1)

    The Secret to Being Seen as the Go-To Expert in Your Field, with Leesa Shannon

    Amanda Farmer, Your Strata Property

    Esther Espinosa, 5 Sisters Ministry

    Voir plus Voir moins
    31 min
  • 315: How to Become the Leader YOU and Your Team Need (Part 1)
    Jul 2 2025

    The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them.

    So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks?

    Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business.

    What You’ll Learn in Today’s Episode:

    • What to do when you feel like you’re the only one who truly CARES for your business
    • How to STOP chasing your team for updates, redoing work, and hand-holding
    • Create a team that FREES up your time, rather than creating more work and stress
    • The three types of leadership every woman in business needs to understand – and which should come first
    • Why the shift from doer to director is SO important… but feels so uncomfortable
    • How to create clarity and empowerment with your team (no matter the size) and create a thriving team culture
    • The subtle but crucial difference between managing and LEADING (& how to balance the two!)
    • What “Leadership of Self” actually means… and why it is the foundation of not just your business, but your ability to move confidently through life
    • How to redefine what leadership is ‘supposed’ to mean, let go of the fear and self-doubt, and understand what YOU need in order to lead.

    Whether you have no team at all, you’re managing a microbusiness, or you’re evolving how you show up as the leader of an established business…

    … this episode is about YOU stepping into your power, voice, and ability.

    And, be sure to join us next week for Part 2 of this series.

    Mentioned in This Episode:

    Join the HerBusiness Network

    HerBusiness Trailblazers Experience

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    35 min
  • 314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
    Jun 25 2025

    “What am I to charge this much?”
    “Who do I think I am?”
    “No one is going to pay for this!”

    Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer.

    In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid.

    Here’s What You’ll Learn in the Episode:

    -> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it’s what we’re “taught” to do!)

    -> The 2 BIGGEST pricing mistakes I see women business owners making over and over again

    -> How fear and guilt can disguise themselves as other, more logical or compassionate emotions

    -> The clear signs that it is time to raise your prices (if you’ve clicked on this episode, it’s likely past time )

    -> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging)

    -> The 7 steps to building a healthier, more confident relationship with your pricing and finances

    -> How to move from “Will they pay this??” to “Will the right people see this?”

    -> And so, so much more.

    Mentioned in This Episode:

    Join the HerBusiness Network
    https://shrtlnk.co/etRNj

    The Ultimate High Converting Offer Blueprint
    https://shrtlnk.co/YwP8Y

    Thanks to this week’s reviewer: Danika Armytage, Big Stories Little Films
    https://www.bigstorieslittlefilms.com.au/

    Apply for the Marketing Success Mastermind
    https://shrtlnk.co/2VO48

    Voir plus Voir moins
    33 min

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