This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team.

In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community?

And most importantly… How can you achieve that without losing yourself or putting on ‘an act’?

Here’s What You’ll Learn in This Episode:

• Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform)
• The key to stepping into your power – and how to be your most magnetic self
• How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!)
• My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business
• The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!)
• Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are
• The curse of perfectionism and why “waiting until I’m ready” will keep you stuck
• All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them
• The small and doable ways you can start building your authority and visibility today, without forcing yourself
• How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey
• Why leadership of self is at the heart of everything (and why you need to master it FIRST!)

Mentioned in This Episode:

The HerBusiness Network

Listen to PART 1 Now: How to Become the Leader YOU and Your Team Need (Part 1)

The Secret to Being Seen as the Go-To Expert in Your Field, with Leesa Shannon

Amanda Farmer, Your Strata Property

Esther Espinosa, 5 Sisters Ministry

The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them.

So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks?

Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business.

What You’ll Learn in Today’s Episode:

• What to do when you feel like you’re the only one who truly CARES for your business
• How to STOP chasing your team for updates, redoing work, and hand-holding
• Create a team that FREES up your time, rather than creating more work and stress
• The three types of leadership every woman in business needs to understand – and which should come first
• Why the shift from doer to director is SO important… but feels so uncomfortable
• How to create clarity and empowerment with your team (no matter the size) and create a thriving team culture
• The subtle but crucial difference between managing and LEADING (& how to balance the two!)
• What “Leadership of Self” actually means… and why it is the foundation of not just your business, but your ability to move confidently through life
• How to redefine what leadership is ‘supposed’ to mean, let go of the fear and self-doubt, and understand what YOU need in order to lead.

Whether you have no team at all, you’re managing a microbusiness, or you’re evolving how you show up as the leader of an established business…

… this episode is about YOU stepping into your power, voice, and ability.

And, be sure to join us next week for Part 2 of this series.

Mentioned in This Episode:

Join the HerBusiness Network

HerBusiness Trailblazers Experience

“What am I to charge this much?”
“Who do I think I am?”
“No one is going to pay for this!”

Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer.

In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid.

Here’s What You’ll Learn in the Episode:

-> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it’s what we’re “taught” to do!)

-> The 2 BIGGEST pricing mistakes I see women business owners making over and over again

-> How fear and guilt can disguise themselves as other, more logical or compassionate emotions

-> The clear signs that it is time to raise your prices (if you’ve clicked on this episode, it’s likely past time )

-> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging)

-> The 7 steps to building a healthier, more confident relationship with your pricing and finances

-> How to move from “Will they pay this??” to “Will the right people see this?”

-> And so, so much more.

Mentioned in This Episode:

Join the HerBusiness Network
https://shrtlnk.co/etRNj

The Ultimate High Converting Offer Blueprint
https://shrtlnk.co/YwP8Y

Thanks to this week’s reviewer: Danika Armytage, Big Stories Little Films
https://www.bigstorieslittlefilms.com.au/

Apply for the Marketing Success Mastermind
https://shrtlnk.co/2VO48

In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life?

That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life.

Here’s What You’ll Learn in the Episode:

-> How following your curiosity leads to incredible breakthroughs in your business – boosting both your bottom line and your attitude.

-> Why embracing a culture of curiosity is essential for both your business and soul (and how to cultivate one!)

-> What curiosity really looks like in business, and why following strict formulas and structures might mute the internal voice that guides you.

-> The risks of blindly following strategies that don’t align with you – and how to spot when it’s time to reorient yourself.

-> How to distinguish between a “bright shiny object” and a curiosity thread that is worth exploring (and why sometimes, it’s OKAY to go down the “rabbit hole”).

-> The major discoveries Valarie has made when she decided to embrace curiosity and see where stray interests could lead her.

-> How a week at the gym inspired Valerie to scale the Australian Writers’ Centre all across Australia.

-> Why getting out of your bubble and learning from people outside your industry can lead to extraordinary ideas and new inspiration.

-> How a reality TV show ended up inspiring a course that has changed the lives of veterans and first responders – one of Valerie's most successful courses to this day.

-> Why we think of change in binary terms: stay OR pivot. And how you can embrace the in-between space rather than choosing between the two.

-> How to begin building a Curiosity Culture – and why it starts with giving yourself permission FIRST.

Mentioned in This Episode:

HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Trailblazers Retreat - Crete, Greece
https://shrtlnk.co/DTrs6

EP301 - Resilience, Burnout, and the Power of Self-Compassion – Olivia Ong
https://herbusiness.com/podcast/resilience-burnout-and-the-power-of-self-compassion-with-dr-olivia-ong/

If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you…

We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up.

This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval.

It gives you permission to be fully you, owning your own version of being ‘too much’.

Here’s What You’ll Learn in This Episode:

-> What it looks like to be truly lit up in your business (and how to move in that direction)

-> The signs you’re drifting from your true purpose – and how to get back on track

-> How the fear of being “too much” shows up and how to push fear to the side in order to live more authentically

-> Ways to untangle your identity from your business – and why it’s an essential step to take on your journey to feeling more free to be you

-> Why leading from obligation creates an unfulfilled life, and what to do instead

-> The small steps to reclaim that fire within you and build a business that reflects and supports the life you truly want to live

It’s time to lead your business as YOURSELF. Leave the performance, the “professionalism”, and the expectations behind. You’ve already got what you need.

And it’s what makes you and your business magnetic.

Mentioned in This Episode:

HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Trailblazers Retreat - Crete, Greece
https://shrtlnk.co/DTrs6

Episode 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
https://herbusiness.com/podcast/the-secret-to-being-seen-as-the-go-to-expert-in-your-field-with-leesa-shannon/

So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.”

If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode.

In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you.

Here’s What You’ll Learn in the Episode:

-> Why success doesn’t always feel how you expected it would, and how to navigate the gap between where you are and where you thought you’d be

-> How to reconnect with what you really want (and leave behind roles and expectations)

-> The real reason your confidence may have dipped – and why it’s actually NOT a sign that you’re failing

-> Why you’ve been feeling unfulfilled (even when you’ve hit all of your goals)

-> How to STOP measuring yourself by someone else’s definition of success, and instead create your own definition

-> 7 things you need to reframe in order to move forward with more clarity and self-trust

-> The truth behind growth being uncomfortable – and why you should lean into it.

-> How to make brave decisions in business and life without waiting for everyone else to understand or give permission

-> Why space and separation are sometimes exactly what you need to realign, and your opportunity to step away

7 Things to Unlearn (because these things just keep us stuck)

-> “Success should follow a predictable path.” → Success is defined by YOU, not anyone else. It can be messy, it can be confusing, and it can be hard.

-> “Changing my mind means I am flaky.” → You are able to change course as MANY TIMES as you deem necessary for your business and your life.

-> “I need to have it figured out before I start.” → True clarity can ONLY come from taking action.

-> “I need others’ permission and validation.” → Not everyone will understand your choices. And guess what? They don’t need to.

-> “My worth is measured by how busy I am, and how much money is in the bank account.” → Your worth is inherent. Working more or earning more does not increase or decrease your worth.

-> “I only get one ‘shot’ to get this right.” → There is no deadline for changing your life. You get as many shots as you’d like.

-> “If it is hard, I must be doing it wrong.” → Growth IS uncomfortable. Growth IS hard. Going through a hard time does not mean you are broken or on the wrong path.

Use this time as your personal invitation to pause, to reflect, and to give yourself the space to redefine success on your terms.

Mentioned in This Episode:

HerBusiness Network

Chantel Gilbert, Bluegum Electrical

HerBusiness Trailblazers Retreat - Crete, Greece

Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap?

Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it.

If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen in.

Here’s what you’ll learn from the episode:

-> The critical difference between growth and leverage in business… and why chasing the wrong one can lead you astray.

-> How to connect with what type of FREEDOM (and therefore what type of business) attracts you most – and how to create a business model that allows you that freedom.

-> The hidden emotions that are clear indicators that you might not be prioritising fulfilment in your business, and what to do if you feel them.

-> Practical ways to reclaim control over the direction of your business, and how to shift your model to correct the course.

-> How you can PREVENT burnout from creeping in, and what to do in order to understand what you want most out of life.

-> Why your community is so essential to understanding who you want to be, what your priorities are, and what type of business you want to run.

-> The 1 action to take right now in order to step onto the path you truly want to walk down for your life and business.

Whether you are currently lost with your direction in business, or you want to PREVENT looking back at what you could have done differently, this episode is all about pausing, realigning, and moving forward on the right path for you.

Mentioned in This Episode:

HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Trailblazers Retreat - Crete, Greece
https://shrtlnk.co/DTrs6

Amanda Paul, Brand Injection
https://brandinjection.com.au/

The Clear Week
https://herbusiness.com/podcast/the-clear-week/

You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.

And you just know you’ve helped that client?

THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you.

Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide.

Here’s What You’ll Discover in This Episode:

-> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention.

-> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people.

-> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy.

-> How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”)

-> The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough

-> What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track.

-> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients.

-> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business

-> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day.

-> And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients.

Mentioned in This Episode:

HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter
https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/

How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/

NEW & Updated! How to Craft an Offer that Sells
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners
https://shrtlnk.co/YwP8Y

FREE WORKSHOP - Ideal Clients On Demand
https://shrtlnk.co/Vsoji

Lisa Taylor - Cherished Cherubs
https://cherishedcherubs.com.au/