In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon.

Everything from how the idea emerged from Bezos’ morning puttering time to the cognitive load customers experienced pushing a button to order a box of sweets and eventually to products like detergent.

Even though the product was discontinued, the learning they captured along the way influenced other Amazon initiatives such as Alexa, smart subscriptions, and auto-stocking appliances.

Pat shares his perspective on entrepreneurial thinking and building a culture of experimentation from Amazon, but also his time in leadership roles at companies like Autodesk, Microsoft, Google and Zendesk.

We wrapped up our conversation with the challenges of scaling ideas, and the future of machine learning in commerce with his latest endeavor, Moloco.

In this podcast episode, Matt Diamante shares his journey into the world of digital marketing and SEO, detailing his early experiences and the evolution of his career.

He discusses the importance of testing and analyzing content to achieve success, particularly in the realm of social media. Matt emphasizes the significance of video content in today's marketing landscape and explores strategies for leveraging platforms like LinkedIn to engage audiences effectively.

The conversation highlights the challenges and opportunities in navigating the ever-changing digital marketing environment.

We explore the intricacies of social media algorithms, particularly focusing on LinkedIn and the strategies for creating engaging content.

Matt and I discuss the importance of testing different content formats and styles, the challenges of predicting viral success, and how these principles can be applied beyond social media to enhance business strategies.

The conversation emphasizes the need for continuous experimentation and adaptation in the ever-evolving digital landscape.

In this episode we interview Ann Carden.

Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figures. She is an internationally best-selling author, keynote speaker and podcast host.

In this conversation Ann shares her extensive experience with me in how she’s built and exited multiple businesses, emphasizing the importance of testing ideas and understanding market needs.

She discusses the challenges faced in the coaching industry, the significance of targeting the right market for premium clients, and the value of writing expert books that align with business goals.