In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon.

Everything from how the idea emerged from Bezos’ morning puttering time to the cognitive load customers experienced pushing a button to order a box of sweets and eventually to products like detergent.

Even though the product was discontinued, the learning they captured along the way influenced other Amazon initiatives such as Alexa, smart subscriptions, and auto-stocking appliances.

Pat shares his perspective on entrepreneurial thinking and building a culture of experimentation from Amazon, but also his time in leadership roles at companies like Autodesk, Microsoft, Google and Zendesk.

We wrapped up our conversation with the challenges of scaling ideas, and the future of machine learning in commerce with his latest endeavor, Moloco.

In this podcast episode, Matt Diamante shares his journey into the world of digital marketing and SEO, detailing his early experiences and the evolution of his career.

He discusses the importance of testing and analyzing content to achieve success, particularly in the realm of social media. Matt emphasizes the significance of video content in today's marketing landscape and explores strategies for leveraging platforms like LinkedIn to engage audiences effectively.

The conversation highlights the challenges and opportunities in navigating the ever-changing digital marketing environment.

We explore the intricacies of social media algorithms, particularly focusing on LinkedIn and the strategies for creating engaging content.

Matt and I discuss the importance of testing different content formats and styles, the challenges of predicting viral success, and how these principles can be applied beyond social media to enhance business strategies.

The conversation emphasizes the need for continuous experimentation and adaptation in the ever-evolving digital landscape.

In this episode we interview Ann Carden.

Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figures. She is an internationally best-selling author, keynote speaker and podcast host.

In this conversation Ann shares her extensive experience with me in how she’s built and exited multiple businesses, emphasizing the importance of testing ideas and understanding market needs.

She discusses the challenges faced in the coaching industry, the significance of targeting the right market for premium clients, and the value of writing expert books that align with business goals.

In this episode we interview Deon Crasto.

Deon started his product management career at OnDeck Capital, a small business lending platform, where he focused on payments growth. He currently leads payments and ML- driven risk assessment at Velocity Global.

Deon and I discussed the importance of curiosity and problem-solving in product management. We talked about the significance of metrics, and in particular, how to avoid vanity metrics. Deon shared some of the challenges of aligning teams with company goals and navigating regulations in experimentation.

In this conversation, Chris Hood shares his diverse background in storytelling across various media, including movies, video games, and digital marketing.

He emphasizes the importance of storytelling in engaging consumers and how it connects to business strategies.

The discussion explores the iterative nature of game development, the significance of customer feedback in marketing, and the evolving role of AI in media.

Chris also highlights the challenges of balancing creativity with market demands and the necessity of testing ideas with real audiences.

In this conversation, David J Bland and Erich Archer discuss the intersection of AI and video production, exploring how AI tools are transforming workflows, the importance of iterative testing, and the future of content creation.

Erich shares his journey from traditional video production to leveraging AI for efficiency and creativity, emphasizing the need for human reflection in the process.

They also touch on the evolving landscape of video tools and the potential for AI to generate novel insights and ideas.

In this conversation, David J Bland and Michael Clifford discuss the intersection of habitat design, conservation, and design thinking.

Michael shares his unique journey from zookeeper to strategy director for Reverse the Red, a global coalition aimed at halting species extinction.

They explore the importance of challenging assumptions in habitat design, the role of observation in understanding animal behavior, and the need for context-specific strategies in conservation efforts.

The conversation emphasizes the significance of collaboration, the necessity of creating environments conducive to desired outcomes, and the value of indigenous knowledge in addressing biodiversity loss.

In this engaging podcast episode, David J Bland hosts Bruce McCarthy and Melissa Appel, who share their insights on product management, stakeholder alignment, and the journey of writing their new book, 'Aligned.'

They discuss the challenges of managing stakeholders, the importance of face-to-face communication, and the iterative process of testing ideas and content for their book.

The conversation also dives into marketing strategies post-publication and the exploration of new audiences and formats to enhance the book's impact.