The Marshmallowist was the UK’s first producer of gourmet marshmallows. Marrying innovation and indulgence, they’re like nothing you’ve ever tasted. Led by sisters Oonagh and Jenny Simms, their first stockist was Harvey Nichols, and they were soon featured in Vogue. They’ve joined The Hairy Bikers on TV, published a book, and this year were stocked nationwide as part of Marks & Spencer’s Mother’s Day activity. How have they done it?

Join Jo Densley as she explores the journey of The Marshmallowist, how they’ve built a team, and kept focused on inventive flavours and artisanal craftsmanship. Discover how they went from Portobello Road market stall to nationwide recognition, collaborating with retailers like Fortnum & Mason and Marks & Spencer. They share insights on managing seasonality, sustaining creativity, and nurturing a dedicated team, all while navigating the complexities of the food industry.

Listen to How to Grow a Food Business with The Marshmallowist to learn:

• How Oonagh found out whether she had a good idea for a food business
• How they approach product development and new flavours
• The importance of partnerships and relationships in growing
• How they won a nationwide listing with M&S for Mother’s Day 2025 – and how long it took
• All about getting featured on TV and what it does for sales
• The factors and moments that have been most important in the growth of the business

Try their amazing marshmallows and teacakes for yourself at www.themarshmallowist.com.

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My name is Jo Densley, and I help food and drink businesses grow with joined-up sales and marketing. There’s a wealth of free webinars available on my website, where you can also explore my services and read my case studies as well.