Hosts:

Borzou: https://www.instagram.com/bronxzou/

Amanda: https://www.linkedin.com/in/akfischer/

Guest:

Nema Semnani: https://www.linkedin.com/in/nemasemnani/

In this conversation, the hosts discuss the implications of Meta's new AI app, privacy concerns, and the role of AI in social isolation. They explore generational perspectives on technology, the challenges of aligning sales and marketing teams, and the importance of empathy and communication in fostering collaboration. The discussion also touches on the adoption of AI in sales, effective strategies for using AI in marketing, and the significance of feedback versus advice in team dynamics. Finally, they conclude with valuable sales advice emphasizing the human element in sales interactions.

Takeaways:

• Meta's new AI app raises privacy concerns.
• AI should not replace human connections.
• Sales and marketing teams often lack alignment.
• Empathy is crucial for collaboration between teams.
• Role reversal can enhance understanding between sales and marketing.
• Incentives should align for both sales and marketing teams.
• AI adoption in sales is influenced by team dynamics.
• Effective use of AI can improve marketing strategies.
• Feedback should focus on advice for improvement.
• The human element is essential in sales interactions.

Chapters

00:00 Introduction and Weather Banter

02:44 Meta's New AI App and Privacy Concerns

05:36 AI Friends vs. Human Connections

08:15 The Future of AI and Society

09:05 Sales and Marketing Alignment

18:16 Empathy in Sales and Marketing Roles

19:56 The Importance of Revenue and Profitability

21:24 Adoption of AI in Sales Teams

26:27 Effective AI Implementation Strategies

33:39 Communication and Alignment Between Sales and Marketing

38:42 The Human Element in Sales

42:15 Outro_Animation.mp4

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.

Join our personal brand mastermind - Only Bosses Branding: https://www.nickelbronx.com/obb

Borzou and Amanda discuss the critical importance of personal branding in today's marketing landscape, emphasizing how it builds trust and authenticity. We're joined by Hilary Corna, who shares her insights on email marketing best practices, segmentation strategies, and the significance of client retention. The discussion highlights creative approaches to email marketing, the value of customer asset metrics, and the necessity of regular client check-ins to maintain strong relationships. Full of valuable insights for marketers and business owners looking to enhance their strategies and build lasting connections with their audience.

Hosts:
Borzou
Amanda

Guest:
Hilary Corna
Learn more about her work at https://hilarycorna.com/

Takeaways
- Personal brands are essential for building trust in marketing.
- Email marketing remains effective when done consistently.
- Segmentation in email marketing allows for targeted communication.
- Creative content can significantly enhance email engagement.
- Regular client check-ins can prevent relationship deterioration.
- Customer Asset Metrics help assess the value of a client base.
- A/B testing is crucial for optimizing email marketing strategies.
- Understanding the purpose of email marketing is key to success.
- Personalization in emails can lead to higher open rates.
- Building a strong personal brand can lead to greater opportunities.

Chapters
00:00 Introduction and Personal Branding Importance
00:18 Guest Introduction: Hilary Corna and Her Journey
06:01 Email Marketing Best Practices
15:21 Segmentation and Personalization Strategies
17:16 Email Marketing Insights
19:30 The Shift from Blog to Newsletter
21:32 Content Strategy and Audience Engagement
24:39 Innovative Email Marketing Techniques
29:04 Personalization in Email Marketing
33:17 Guarantees in Marketing Services
34:56 Navigating Client Relationships and Expectations
38:01 The Importance of Regular Client Check-Ins
42:52 Understanding Customer Asset Metrics
47:23 The Value of Process and Personal Investment
50:43 Outro_Animation.mp4

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.

In this conversation, ⁠Borzou⁠ and ⁠Amanda ⁠are joined by ⁠Daniel Rafeedie⁠ with ⁠Paystead⁠y discuss the importance of maintaining marketing efforts during economic downturns, the dynamics of hiring and managing sales teams, and the necessity of having structured processes in place for sales success. They emphasize the need for businesses to adapt their marketing strategies based on their unique circumstances and the importance of having a solid sales process before hiring additional sales personnel.

Hosts:
Borzou: https://www.instagram.com/bronxzou/
Amanda: https://www.linkedin.com/in/akfischer/

Guest:
Daniel Rafeedie: https://www.linkedin.com/in/daniel-rafeedie-b8059010/
https://paysteady.com/

Takeaways
-Never stop marketing, even in a downturn.It's crucial to keep marketing efforts alive to avoid a dried-up pipeline.
-Businesses should focus on maintaining a tight bottom line before expanding marketing efforts.
-Cut costs wisely; don't eliminate essential marketing activities.
-Hiring a salesperson should happen when you can't handle incoming leads.
-A structured sales process is essential before hiring salespeople.
-Salespeople should not rely solely on marketing for leads.
-Document processes to ensure new hires can succeed.
-Having a CRM is vital for tracking leads and sales activities
-The founder is often the best salesperson due to their deep understanding of the business.

Chapters
00:00 Navigating Marketing in Uncertain Economies
04:51 The Importance of Sales Infrastructure
09:52 Hiring Salespeople: Timing and Strategy
14:53 Structuring Sales Teams for Success
22:25 Outro_Animation.mp4

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.